Blog

Statistics Prove the Power of Customer Reviews

By Ryan Jacobs
Aug 20, 2020

Consumers consider online reviews to be an important factor when they’re deliberating over a purchase. They demonstrate a company’s authenticity and trustworthiness. It’s in a business’s best interest to encourage their customers to leave reviews. Online reviews can improve a … Continued

Why Your Business Needs a Few Negative Reviews

By Ryan Jacobs
Aug 07, 2020

The first thing people do before trying a new restaurant or buying a new product is check reviews. Online reviews have surpassed personal recommendations in terms of their influence on customer behavior. Reviews give customers the opportunity to vet companies … Continued

The Fundamentals of Email Tracking

By Ryan Jacobs
Aug 03, 2020

Waiting to hear back from a potential client can be frustrating. You invested time crafting the perfect sale pitch and now you have no idea if the recipient even opened it. Client Email Tracking lets you know if and when … Continued

Google Confirms Responding to Reviews Improves your Local SEO

By Ryan Jacobs
Aug 01, 2020

Key Points ● Having lots of reviews gets you a higher ranking and delivers you more clicks through Google. ● Responding to reviews increases customer loyalty and earns you a higher rating overall. ● Google confirmed that responding to reviews … Continued

How to Ask Customers for Reviews

By Ryan Jacobs
Jul 20, 2020

Reviews play a critical role in determining whether a business will succeed. They establish social proof and directly influence customer behavior. Considering it’s never been easier to access reviews, it’s no wonder they’ve become such an important facilitator of business … Continued

Why People Write Customer Reviews

By Ryan Jacobs
Jul 17, 2020

Businesses benefit tremendously from customer reviews. Not only do customers read reviews before buying a new product, they consider them to be more important factors than pricing or proximity. It’s in your interest to request customers reviews. Doing so will … Continued

Online Reviews: Nurturing Consumer Trust

By Ryan Jacobs
Jul 10, 2020

Business owners dread negative reviews and it’s easy to see why. They reflect poorly on your reputation and signal to potential customers that your business isn’t worthwhile. Despite the obvious disadvantages, having a few negative reviews isn’t going to sink … Continued

Social Proof: How many reviews should I have?

By Ryan Jacobs
Jul 06, 2020

Online reviews are a reflection of your reputation. They play a significant role in attracting-and repelling-new customers. Modern shoppers trust what other people say about you more than what you say about yourself. Without ever visiting your website, potential customers … Continued

Implement Call Tracking into Your Tactics

By Ryan Jacobs
Jun 25, 2020

Are you still waiting to implement Call Tracking to follow your sales and marketing effectiveness? Why? Call Tracking with Visual Visitor is a simple remedy that will allow you to move from a business that is struggling to keep up, … Continued

Visual Visitor’s Call Tracking Reporting

By Ryan Jacobs
Jun 25, 2020

Now that you have signed up for Call Tracking, it’s time to start looking at the numbers. Let’s go over a few of the standard reports that Visual Visitor provides to help you not only understand your calls, but also … Continued

Marketing: Traditional v. Digital

By Ryan Jacobs
Jun 25, 2020

We are frequently asked if the tools that are available in Visual Visitor’s feature set are geared for Traditional Marketing or Digital Marketing… The answer is YES!  TRADITIONAL MARKETING Is it online? Then it isn’t traditional. Pretty straightforward. What is … Continued