Blog

The Best Practices for Sales Prospecting

By Marissa Bullis
Nov 04, 2021

Does your business find that it is getting harder to keep sales prospects? Are your potential leads/buyers disappearing faster than you would like? Is it getting harder to grow your business as your opportunities are drying up? These things could … Continued

What Is Sales Intelligence? Does it Make Me Smarter?

By Marissa Bullis
Oct 07, 2021

Sales Intelligence can be defined as the process of collecting data for the purpose of lead generation and/or building an Ideal Customer Profile. Ideally, Sales Intelligence data should include contextual information including organizational reporting structure, budgets, company initiatives, financials, personnel … Continued

What is a UTM? How do you use it?

By Marissa Bullis
Oct 04, 2021

Marketers utilize social media posts, email campaigns, and PPC ads to direct buyers to their site. But how do they know which platforms are effectively increasing their website traffic? That’s where an Urchin Traffic Monitor, or UTM, comes in. By … Continued

Email Templates

By Marissa Bullis
Sep 24, 2021

Do you copy and paste your sales pitch into emails? This practice not only wastes your time, it can also lead to errors of miscommunication. You run the risk of skipping lines, a mistake which could cost you business. Our … Continued

What is Buyer Intent Data? (Hint – It’s a Digital Super Power)

By Marissa Bullis
Sep 22, 2021

Information concerning a business’s web-based consumption that provides insight into their interests is known as buyer intent data. When someone clicks on a blog, infographic, product review, or case study, they’re issuing an intent signal. Intent software picks up on … Continued

What is Your Total Addressable Market?

By Marissa Bullis
Sep 20, 2021

The total revenue opportunity for a specific product or service is known as the Total Addressable Market or TAM. This figure is especially important when you’re developing go-to-market strategies and presenting to potential investors. TAM helps you develop attainable goals … Continued

What is Your Ideal Customer Profile?

By Marissa Bullis
Sep 14, 2021

An Ideal Customer Profile, also known as an ICP, is a set of characteristics which distinguish your most valuable customers. Not every lead is worth pursuing and an ICP helps you sort the good from the bad. Every sales team … Continued

Useful Sales Hacks for B2B Sales

By Marissa Bullis
Sep 08, 2021

B2B sales is steadily growing harder each year. 84% of CEOs and VPs now use social media to make purchasing decisions. Contact data decays quickly making prospecting all the more difficult. Plus, the number of people involved in buying decisions … Continued

What Is B2B Contact Data?

By Marissa Bullis
Sep 03, 2021

B2B contact data consists of email addresses and phone numbers for key decision makers. This valuable resource enables your sales staff to hone in on your target audience and it saves them the trouble of digging for contact info online. … Continued

When to Pursue Cold Leads for B2B Sales

By Marissa Bullis
Sep 01, 2021

As every salesperson knows, some leads will inevitably fall through the cracks. Whether it’s down to timing or a bad first impression, some prospects are liable to lose interest in your business. But just because your first attempt was unsuccessful … Continued