Do You Know How Your Marketing Performed Today?

By Marissa Bullis
Jan 20, 2021

Successful marketing requires frequent adjustment. Why? What worked for your business in the past won’t necessarily work in the future. The landscape of marketing platforms and channels is perpetually changing. As a result, your marketing strategy should undergo frequent review. … Continued

Help! My Clients Need Leads

By Marissa Bullis
Jan 19, 2021

Andy works for Moxie Media, a Marketing Agency located in Charleston. Her primary role is managing Customers Relations. Her coworkers have been working diligently to increase their clients’ visibility. But, unfortunately, their efforts haven’t secured a higher sales rate. Their … Continued

When All Else Fails, Consider Call Tracking

By Marissa Bullis
Jan 18, 2021

Have you ever wondered which ads are worth your investment? Unless you know the answer to this question, your marketing dollars are likely going to waste. Researching keywords in advance is critical; but you can’t always predict which phrases are … Continued

Help! I Don’t Know Which Ads Are Working

By Marissa Bullis
Jan 15, 2021

Dan is in charge of running ad campaigns at Webb Media. He spends a lot of time researching keywords and pays close attention to his ROI. He wants to make sure the ads he selects are generating sales. Before and … Continued

Why Email Marketing Works

By Marissa Bullis
Jan 14, 2021

The marketing landscape is constantly changing. Certain advertising channels have seemingly lost their appeal, while others have risen to take their place. Surprisingly email hasn’t lost traction. In fact, more people than ever before are using email, with a worldwide … Continued

Reviews: A Critical Component of Your Online Reputation

By Marissa Bullis
Jan 13, 2021

Much as you might wish otherwise, no business is exempt from the power of online reviews. In the digital age, reviews have replaced personal recommendations. In fact, modern consumers consider reviews to be a more important factor than pricing or … Continued

Concerned About Customer Retention?

By Marissa Bullis
Jan 04, 2021

Increasing your sales should never come at the expense of alienating your current customer base. Why? Repeat customers play a vital role in keeping your company afloat. Plus, it’s cheaper and easier to solicit a sale from a former customer … Continued

All the Places You Can Use Call Tracking

By Marissa Bullis
Dec 30, 2020

Over the years, the marketing landscape has expanded to include digital, as well as traditional, advertising platforms. Consequently, businesses have more choices than ever about how and where to advertise their products. Investing in effective ads and eliminating their ineffective … Continued

Reviews Are More Important Than Ever…

By Marissa Bullis
Dec 29, 2020

The statistics are in and online shopping is more popular than ever. The pandemic has made customers weary of in-person shopping and businesses with online stores are poised to benefit. Now that customers have got in the habit of purchasing … Continued

7 Tips for Setting Up Your Instagram Account

By Marissa Bullis
Dec 23, 2020

Social media is quickly becoming the most wide-reaching, and influential, marketing channel. Facebook in particular has more than 2.7 billion users while Instagram has more than 1 billion. These two channels alone could encompass a huge percentage of your prospective … Continued

Help! I’m Spending Too Much Money On Marketing

By Marissa Bullis
Dec 22, 2020

Charlie is an Account Manager at Jupiter Tech, an IT company. Recently, he’s started running ads on Google Adwords and Facebook. He also invested in email marketing. It appears as though he’s moving in the right direction-his company has already … Continued

Understanding Your Bounce Rate

By Marissa Bullis
Dec 17, 2020

What Is a Bounce Rate? When someone clicks on one of your pages and leaves without viewing another page on your site, they contribute to your bounce rate. This measurement is helpful because it quantifies the value of your website. … Continued

Help! My Marketing Strategy Isn’t Working

By Marissa Bullis
Dec 14, 2020

Kathy has owned Potomac Financing, an equipment leasing company, for more than 10 years. Despite investing in SEO and pay per click campaigns, she isn’t seeing a great return on her investment. Her marketing strategy isn’t working. And it’s costing … Continued

Leveraging the Power of Online Reviews

By Marissa Bullis
Dec 11, 2020

Reviews play a critical role in establishing a business’s reputation. Case in point, when a customer searches for a business online, reviews are likely the first thing they come across. Consequently, businesses should make it a priority to encourage their … Continued

Is Your Marketing Strategy Paying Off?

By Marissa Bullis
Dec 10, 2020

Your marketing team invests time and money organizing advertising campaigns. These might consist of PPC ads, email blasts and digital marketing. But how do you know your efforts are working? Without Email and Call Tracking software, you won’t be able … Continued