Chris is the marketing director at Deacon Accounting Services. His team diligently seeks out and pursues new leads. One of the many tools they utilize to accomplish this goal is email. Email provides an incredibly wide reach, is easy to … Continued
What Is an Email Campaign? An email sent to a large number of customers or leads is known as an email campaign. The function of the campaign is to encourage action. Ideally, the email will persuade the recipients to click … Continued
Waiting for a response is frustrating. Especially when you suspect the recipient hasn’t even opened your email. Sometimes, you can get away with sending a follow-up email. But other times, it’s a safer bet to simply wait it out. Fortunately, … Continued
David is a sales manager at Spark Digital Media, a marketing company based in Atlanta. Recently, he hasn’t had much luck finding leads. Despite updating their website and posting regularly on their blog, David’s client list isn’t getting any bigger. … Continued
Finding new customers may be the ultimate goal of sales. But that doesn’t mean you should take you current customers for granted. Repeat customers keep your business running. And they provide online reviews, a critical piece of digital marketing. Contrary … Continued
Contrary to what you may believe, converting a lead into a customer isn’t the ultimate goal of sales. Large and small companies alike rely on repeat customers to keep their businesses afloat. Retaining your current customers is in many ways … Continued
In the world of sales, there’s more than one metric for success. Business owners and sales managers alike should study Key Performance Indicators, also known as KPIs, to determine whether they’re making progress-or flatlining-in the sales department. To gain a … Continued
The term lead source refers to a marketing channel that introduces prospective customers to your business. This includes ads, social media profiles, links to your website-basically any marketing that’s successfully directing customers to your business. Identifying your lead sources is … Continued
Not every business is working towards the same marketing goals. Whether you’re prioritizing organic or paid ads, building your website or updating your branding, Visual Visitor can help you achieve your goals. To help you determine which software is right … Continued
One of the best ways to connect with your current customer base is to send a regular newsletter. Not only is it cost-effective, it’s also easy to set up. Plus, it can help you accomplish the following objectives: Update your … Continued
The vast majority of your website visitors aren’t going to fill out a form or send you an email. In fact, 98% of browsers fail to reach out. It’s incredibly difficult to convince people to take action on your behalf. … Continued
The term white labelling refers to the practice of reselling a product with your own branding. For all intents and purposes, the product appears to have been created and distributed by your business. In the marketing landscape, white labelling is … Continued
Laura recently purchased a café. She selected a new name and completed renovations. But growing an online presence is a little trickier. She’s created social media profiles and even claimed her Google My Business listing but until she gets reviews, … Continued
Small business owners and marketing agencies alike can benefit from call tracking. This innovative software allows you to track inbound calls and match them with their corresponding referral source. As a result, you can identify which ads are inspiring phone … Continued
Nathan was recently hired by Oracle Media Group, a small marketing agency. He works diligently to build up his clients’ social media profiles with the goal of increasing their visibility online. But he’s yet to tackle online reviews. Unfortunately, most … Continued
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