Help! My Email Campaign Isn’t Working

By Marissa Bullis
Mar 25, 2021

Chris is the marketing director at Deacon Accounting Services. His team diligently seeks out and pursues new leads. One of the many tools they utilize to accomplish this goal is email. Email provides an incredibly wide reach, is easy to … Continued

The Key to Successful Email Campaigns

By Marissa Bullis
Mar 23, 2021

What Is an Email Campaign? An email sent to a large number of customers or leads is known as an email campaign. The function of the campaign is to encourage action. Ideally, the email will persuade the recipients to click … Continued

Are you nervously checking your inbox?

By Marissa Bullis
Mar 18, 2021

Waiting for a response is frustrating. Especially when you suspect the recipient hasn’t even opened your email. Sometimes, you can get away with sending a follow-up email. But other times, it’s a safer bet to simply wait it out. Fortunately, … Continued

Help! I Don’t Have Any Leads

By Marissa Bullis
Mar 16, 2021

David is a sales manager at Spark Digital Media, a marketing company based in Atlanta. Recently, he hasn’t had much luck finding leads. Despite updating their website and posting regularly on their blog, David’s client list isn’t getting any bigger. … Continued

Customer Retention Vs. Customer Acquisition

By Marissa Bullis
Mar 12, 2021

Finding new customers may be the ultimate goal of sales. But that doesn’t mean you should take you current customers for granted. Repeat customers keep your business running. And they provide online reviews, a critical piece of digital marketing. Contrary … Continued

How to Write the Perfect Newsletter

By Marissa Bullis
Mar 10, 2021

Contrary to what you may believe, converting a lead into a customer isn’t the ultimate goal of sales. Large and small companies alike rely on repeat customers to keep their businesses afloat. Retaining your current customers is in many ways … Continued

Sales KPIs that Actually Matter

By Marissa Bullis
Mar 08, 2021

In the world of sales, there’s more than one metric for success. Business owners and sales managers alike should study Key Performance Indicators, also known as KPIs, to determine whether they’re making progress-or flatlining-in the sales department. To gain a … Continued

What Is a Lead Source?

By Marissa Bullis
Mar 03, 2021

The term lead source refers to a marketing channel that introduces prospective customers to your business. This includes ads, social media profiles, links to your website-basically any marketing that’s successfully directing customers to your business. Identifying your lead sources is … Continued

Marketing Software for Agencies

By Marissa Bullis
Feb 03, 2021

Not every business is working towards the same marketing goals. Whether you’re prioritizing organic or paid ads, building your website or updating your branding, Visual Visitor can help you achieve your goals. To help you determine which software is right … Continued

Why Should You Send an Email Newsletter?

By Marissa Bullis
Feb 02, 2021

One of the best ways to connect with your current customer base is to send a regular newsletter. Not only is it cost-effective, it’s also easy to set up. Plus, it can help you accomplish the following objectives: Update your … Continued

Website Visitors aka Your Hidden Leads

By Marissa Bullis
Feb 01, 2021

The vast majority of your website visitors aren’t going to fill out a form or send you an email. In fact, 98% of browsers fail to reach out. It’s incredibly difficult to convince people to take action on your behalf. … Continued

What Is White Labelling?

By Marissa Bullis
Jan 29, 2021

The term white labelling refers to the practice of reselling a product with your own branding. For all intents and purposes, the product appears to have been created and distributed by your business. In the marketing landscape, white labelling is … Continued

Help! My Business Has Negative Reviews

By Marissa Bullis
Jan 28, 2021

Laura recently purchased a café. She selected a new name and completed renovations. But growing an online presence is a little trickier. She’s created social media profiles and even claimed her Google My Business listing but until she gets reviews, … Continued

Call Tracking: An Agency’s Best Friend

By Marissa Bullis
Jan 27, 2021

Small business owners and marketing agencies alike can benefit from call tracking. This innovative software allows you to track inbound calls and match them with their corresponding referral source. As a result, you can identify which ads are inspiring phone … Continued

Help! My Clients Are Invisible Online

By Marissa Bullis
Jan 26, 2021

Nathan was recently hired by Oracle Media Group, a small marketing agency. He works diligently to build up his clients’ social media profiles with the goal of increasing their visibility online. But he’s yet to tackle online reviews. Unfortunately, most … Continued