Key Points ● Google is one of the fastest growing review sites. ● Customers are influenced more by Google reviews than they are by other factors like pricing or proximity. ● Businesses that request Google reviews achieve a higher overall … Continued
So you received a positive review…congratulations! Modern consumers trust reviews as much as personal recommendations. With any luck, good reviews will score you new customers and keep the old ones coming back. But before you shut your laptop screen and … Continued
Key Points: ● Facebook is the biggest social media site with more than 2.7 billion users. ● Receiving reviews on Facebook increases your search engine visibility. ● Once customers are done reading Facebook reviews, they are likely to look around … Continued
Small businesses live and die by their reputation. While corporate franchises can depend on new customers to hit their margins, small businesses need repeat customers to keep hitting the mark. Customers often know small business owners personally. They won’t make … Continued
Every business can benefit from Word of Mouth Marketing. Not only is it hugely influential-it’s cost effective too. Letting customers market your business for you is a smart strategy to adopt. And with the rise of online reviews, it’s never … Continued
When customers search for your business, the last thing you want is for them to come across negative reviews. It undermines your hard-work and potentially turns away new customers. It’s important to remember, every business is bound to receive negative … Continued
Key Points: ● People assume the actions of other people are correct. They will emulate the behavior of others when they are unsure what to do. ● People are uncomfortable going against the grain of popular opinions. Customers writing reviews … Continued
Key Points ● Word of Mouth Marketing is a cost-effective and influential tool which can increase your sales. ● Word of Mouth Marketing is more effective than traditional, contrived marketing tactics. ● There are many steps businesses can take to … Continued
Online reviews go a long way in establishing your credibility. A steady stream of positive reviews can strengthen customer retention and even encourage new sales. Given that reviews have become a necessary component of digital marketing, businesses should consider the … Continued
Recency and the Volume of Reviews Key Points ● Online reviews are the primary factor influencing modern consumers to spend money. ● Recent reviews carry more weight with consumers. ● Software companies especially should prioritize getting new reviews; their products … Continued
Modern consumers aren’t interested in traditional marketing and sales tactics. Online shopping allows them to order products without ever speaking to a sales representative. And reviews let them vet companies without picking up the phone. In the digital age, online … Continued
There are few things more frustrating than receiving a one-star review. Although your impulse may be to ignore negative feedback, this harms your business in the long run. For starters, customers are more inclined to give your business a second … Continued
Consumers consider online reviews to be an important factor when they’re deliberating over a purchase. They demonstrate a company’s authenticity and trustworthiness. It’s in a business’s best interest to encourage their customers to leave reviews. Online reviews can improve a … Continued
The first thing people do before trying a new restaurant or buying a new product is check reviews. Online reviews have surpassed personal recommendations in terms of their influence on customer behavior. Reviews give customers the opportunity to vet companies … Continued
Waiting to hear back from a potential client can be frustrating. You invested time crafting the perfect sale pitch and now you have no idea if the recipient even opened it. Client Email Tracking lets you know if and when … Continued
No credit card required
