How to Get Reviews on Google My Business

By Ryan Jacobs
Oct 03, 2020

Key Points ● Google is one of the fastest growing review sites. ● Customers are influenced more by Google reviews than they are by other factors like pricing or proximity. ● Businesses that request Google reviews achieve a higher overall … Continued

How to Respond to Positive Reviews

By Ryan Jacobs
Sep 27, 2020

So you received a positive review…congratulations! Modern consumers trust reviews as much as personal recommendations. With any luck, good reviews will score you new customers and keep the old ones coming back. But before you shut your laptop screen and … Continued

How to Get Reviews on Facebook

By Ryan Jacobs
Sep 22, 2020

Key Points: ● Facebook is the biggest social media site with more than 2.7 billion users. ● Receiving reviews on Facebook increases your search engine visibility. ● Once customers are done reading Facebook reviews, they are likely to look around … Continued

Why Small Businesses Should Manage Their Online Reputation

By Ryan Jacobs
Sep 22, 2020

Small businesses live and die by their reputation. While corporate franchises can depend on new customers to hit their margins, small businesses need repeat customers to keep hitting the mark. Customers often know small business owners personally. They won’t make … Continued

The Magic of Word of Mouth Marketing And Reviews

By Ryan Jacobs
Sep 20, 2020

Every business can benefit from Word of Mouth Marketing. Not only is it hugely influential-it’s cost effective too. Letting customers market your business for you is a smart strategy to adopt. And with the rise of online reviews, it’s never … Continued

How to Respond to Negative Reviews

By Ryan Jacobs
Sep 15, 2020

When customers search for your business, the last thing you want is for them to come across negative reviews. It undermines your hard-work and potentially turns away new customers. It’s important to remember, every business is bound to receive negative … Continued

Social Proof: How Reviews Help your Business

By Ryan Jacobs
Sep 14, 2020

Key Points: ● People assume the actions of other people are correct. They will emulate the behavior of others when they are unsure what to do. ● People are uncomfortable going against the grain of popular opinions. Customers writing reviews … Continued

How to Build a Word of Mouth Marketing Strategy

By Ryan Jacobs
Sep 13, 2020

Key Points ● Word of Mouth Marketing is a cost-effective and influential tool which can increase your sales. ● Word of Mouth Marketing is more effective than traditional, contrived marketing tactics. ● There are many steps businesses can take to … Continued

Review Request Templates

By Ryan Jacobs
Sep 12, 2020

Online reviews go a long way in establishing your credibility. A steady stream of positive reviews can strengthen customer retention and even encourage new sales. Given that reviews have become a necessary component of digital marketing, businesses should consider the … Continued

Recency and Volume of Reviews

By Ryan Jacobs
Sep 06, 2020

Recency and the Volume of Reviews Key Points ● Online reviews are the primary factor influencing modern consumers to spend money. ●  Recent reviews carry more weight with consumers. ● Software companies especially should prioritize getting new reviews; their products … Continued

Strategies to Promote Positive Customer Reviews for Your Business

By Ryan Jacobs
Sep 01, 2020

Modern consumers aren’t interested in traditional marketing and sales tactics. Online shopping allows them to order products without ever speaking to a sales representative. And reviews let them vet companies without picking up the phone. In the digital age, online … Continued

How to Respond to Customer Reviews

By Ryan Jacobs
Aug 28, 2020

There are few things more frustrating than receiving a one-star review. Although your impulse may be to ignore negative feedback, this harms your business in the long run. For starters, customers are more inclined to give your business a second … Continued

Statistics Prove the Power of Customer Reviews

By Ryan Jacobs
Aug 20, 2020

Consumers consider online reviews to be an important factor when they’re deliberating over a purchase. They demonstrate a company’s authenticity and trustworthiness. It’s in a business’s best interest to encourage their customers to leave reviews. Online reviews can improve a … Continued

Why Your Business Needs a Few Negative Reviews

By Ryan Jacobs
Aug 07, 2020

The first thing people do before trying a new restaurant or buying a new product is check reviews. Online reviews have surpassed personal recommendations in terms of their influence on customer behavior. Reviews give customers the opportunity to vet companies … Continued

The Fundamentals of Email Tracking

By Ryan Jacobs
Aug 03, 2020

Waiting to hear back from a potential client can be frustrating. You invested time crafting the perfect sale pitch and now you have no idea if the recipient even opened it. Client Email Tracking lets you know if and when … Continued