When it comes to marketing, there is no guaranteed path to success. Your strategy should undergo constant review to make sure it’s working in your favor. But all too often, businesses adopt the spaghetti method of marketing, i.e. throwing different … Continued
First impressions matter. And your website is likely the first thing customers come across when they search for you online. A professional, up-to-date website is a valuable piece of marketing. It can effectively communicate your brand. But that’s not all … Continued
Form captures generally ask for a customer’s name and contact info. But wouldn’t it be great if you could see their browsing history as well? Visual Visitor integrates with your existing form captures to identify your leads and deliver their … Continued
When a customer searches for your business online, they’re likely to come across two things: your website and customer reviews. Both deserve serious attention. Your website functions as the face of your company. It provides customers with your contact information, … Continued
What is Review Gating? The term review gating describes the practice of soliciting reviews on the basis of their content. To put it simply, it’s when businesses request reviews from happy customers only. How does this work? Customers respond to … Continued
Digital Marketing starts with your website. It’s no secret the more content you post online, the easier it will be for customers to find you. This is especially important in competitive industries like law. The high cost of legal fees … Continued
Whether they know it or not, every salesperson has experienced ghosting. This term describes the process of cutting off all communication as a way to signal the end of a relationship. Although the term is generally reserved for dating, this … Continued
Until recently, businesses had to rely on receipts to learn if and when their email was opened. Why was this a problem? No one likes receiving a request for receipts-it makes the sender look impatient and difficult to work with. … Continued
Visual Visitor’s software is designed with your marketing and sales team in mind. We believe that Call Tracking data can help you increase your sales. How? We identify the advertising channels that are reaching your customers. You can use this … Continued
So you wrote the perfect email and sent it to over to a prospective client….now what? You could be waiting weeks for a response and until you get one, you won’t know if your efforts were wasted. That’s where Email … Continued
The term ghosting refers to the practice of cutting off all communication as a means of ending a relationship. Contrary to popular belief, this practice extends well beyond dating. Unfortunately, it’s increasingly common for businesses to be ghosted by potential … Continued
What Is Keyword Level Call Tracking? A word or phrase that you type into a search engine is known as a keyword. Businesses frequently tailor their online content around one or more keywords. This results in customers having an easier … Continued
When it comes to advertising, there is no silver bullet approach which applies across the board. Some advertising will work better for your business than others. The key to organizing a successful marketing campaign is to identify which ads are … Continued
In previous iterations of Google My Business, call tracking actually posed a risk to your SEO. This is due to the fact that having one consistent NAP (name, address, and phone number) helped search engines locate and promote your business. … Continued
Since 2014, calls to U. S. businesses from paid advertising campaigns have grown 110%. This amounts to a total of 162 billion calls each year. In the digital age, phone calls haven’t lost their appeal. This is good news for … Continued
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