Successful marketing requires frequent adjustment. Why? What worked for your business in the past won’t necessarily work in the future. The landscape of marketing platforms and channels is perpetually changing. As a result, your marketing strategy should undergo frequent review. … Continued
Andy works for Moxie Media, a Marketing Agency located in Charleston. Her primary role is managing Customers Relations. Her coworkers have been working diligently to increase their clients’ visibility. But, unfortunately, their efforts haven’t secured a higher sales rate. Their … Continued
Have you ever wondered which ads are worth your investment? Unless you know the answer to this question, your marketing dollars are likely going to waste. Researching keywords in advance is critical; but you can’t always predict which phrases are … Continued
Dan is in charge of running ad campaigns at Webb Media. He spends a lot of time researching keywords and pays close attention to his ROI. He wants to make sure the ads he selects are generating sales. Before and … Continued
The marketing landscape is constantly changing. Certain advertising channels have seemingly lost their appeal, while others have risen to take their place. Surprisingly email hasn’t lost traction. In fact, more people than ever before are using email, with a worldwide … Continued
Much as you might wish otherwise, no business is exempt from the power of online reviews. In the digital age, reviews have replaced personal recommendations. In fact, modern consumers consider reviews to be a more important factor than pricing or … Continued
Increasing your sales should never come at the expense of alienating your current customer base. Why? Repeat customers play a vital role in keeping your company afloat. Plus, it’s cheaper and easier to solicit a sale from a former customer … Continued
Over the years, the marketing landscape has expanded to include digital, as well as traditional, advertising platforms. Consequently, businesses have more choices than ever about how and where to advertise their products. Investing in effective ads and eliminating their ineffective … Continued
The statistics are in and online shopping is more popular than ever. The pandemic has made customers weary of in-person shopping and businesses with online stores are poised to benefit. Now that customers have got in the habit of purchasing … Continued
Social media is quickly becoming the most wide-reaching, and influential, marketing channel. Facebook in particular has more than 2.7 billion users while Instagram has more than 1 billion. These two channels alone could encompass a huge percentage of your prospective … Continued
Charlie is an Account Manager at Jupiter Tech, an IT company. Recently, he’s started running ads on Google Adwords and Facebook. He also invested in email marketing. It appears as though he’s moving in the right direction-his company has already … Continued
What Is a Bounce Rate? When someone clicks on one of your pages and leaves without viewing another page on your site, they contribute to your bounce rate. This measurement is helpful because it quantifies the value of your website. … Continued
Kathy has owned Potomac Financing, an equipment leasing company, for more than 10 years. Despite investing in SEO and pay per click campaigns, she isn’t seeing a great return on her investment. Her marketing strategy isn’t working. And it’s costing … Continued
Reviews play a critical role in establishing a business’s reputation. Case in point, when a customer searches for a business online, reviews are likely the first thing they come across. Consequently, businesses should make it a priority to encourage their … Continued
Your marketing team invests time and money organizing advertising campaigns. These might consist of PPC ads, email blasts and digital marketing. But how do you know your efforts are working? Without Email and Call Tracking software, you won’t be able … Continued
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