Aug 14, 2025 | 4 minute read 
In today’s digital marketing landscape, retargeting isn’t new. In fact, it’s a requirement for a successful campaign. Consumers are now used to and expect to see ads for products or services they have previously viewed as they scroll social media or visit websites. Not utilizing the power of retargeting means leaving dollars on the table, goods unpurchased, and customer relationships untapped.
Before we dig deep into how Visual Visitor can transform your retargeting efforts, let’s take a brief look at what retargeting is and why it’s so successful.
Retargeting 101
What is Retargeting?
Retargeting re-engages users who have interacted with your brand but didn’t complete a desired action. Whether it’s not completing a purchase, signing up for a newsletter, or requesting a demo, instead of letting these potential customers slip away, retargeting reminds them of their interest and encourages them to return to your site.
How Does Retargeting Work?
Retargeting relies on cookie-based tracking technology. When someone visits your website, a small piece of code (called a pixel) is added to their browser. This tracking pixel tracks their activity and enables you to serve them targeted ads later—whether they’re browsing other websites or scrolling through social media platforms.
Popular platforms for retargeting include:
- Display Networks: Google Ads allows you to show retargeted ads across millions of websites.
- Social Media: Platforms like Facebook and Instagram are ideal for engaging users with visually appealing ads tailored to their interests.
- Email Marketing: Retargeting can also be used in email campaigns to remind users about abandoned carts or exclusive offers. With Visual Visitor, email marketing becomes infinitely easier and more effective.
By leveraging these channels, businesses can stay connected with potential customers and guide them toward conversion.
4 Reasons Why Retargeting Works
Retargeting is highly effective because it focuses on warm leads—users who are already familiar with your brand and have shown interest in your products or services. Here’s why it works so well:
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- Increased Conversion Rates
Studies show that retargeted users are 70% more likely to convert compared to new prospects. By serving personalized ads based on browsing behavior, you can nudge previous website visitors toward completing the action they initially abandoned. - Enhanced Brand Recall
Retargeting keeps your brand top-of-mind by creating multiple touchpoints with potential customers. Even if they don’t immediately click on your ad, repeated exposure increases the likelihood they’ll remember your brand when they’re ready to make a decision. In fact, retargeted ads have been shown to boost brand searches by over 1,000%.
- Increased Conversion Rates
- Cost-Efficiency
Rather than spending resources on cold leads who may never convert, retargeting focuses on users who have already expressed interest in your offerings. This reduces acquisition costs and improves overall return on investment (ROI).
- Strategic Insights
Retargeting campaigns provide valuable data about audience behavior, such as which products are most popular or which ads perform best, allowing you to refine your marketing strategy for even better results.
How Visual Visitor Works with Retargeting
Whether your business is B2B or B2C, identifying potential customers is essential. With our web identification services, you gain deep insight into visitors to your site, making it possible to refine retargeting efforts and communicate one-to-one with consumers.
Not all consumers are going to provide an email address, even if you are offering a promotion tied to the submission. Each time a visitor to your site declines to provide contact information, you are one step behind. What if you could bypass the ask and just get the email address? Sound impossible? It’s not.
With Visual Visitor, WebID +Person and WebID +Employee, you’ll be able to take advantage of website identification services that build your email marketing contact list by 40% or more!
Let’s dig deeper into each of these options and how they can have a real impact on your marketing efforts.
What is WebID +Person?
Visual Visitor’s WebID +Person identifies individuals who visit your website. Ideal for B2C business, WebID +Person provides consent-based identification that includes first and last name, email address, and up to 37 other key data points.
With WebID +Person, you’ll quickly grow your email database. We include email verification with 99% accuracy for all email addresses added to your database. With validated email addresses, you can be confident bounced email rates will be exceedingly low.
Additionally, WebID +Person is a consent-based system that is fully compliant with the latest privacy laws, including the California Consumer Privacy Act (CCPA) and other data regulations.
Bottom line: With WebID +Person, you’ll gain valuable insight into website visitors with key identification factors, like name and email addresses, along with desirable demographic data, including age and household income, as well as key acquisition data like search term and number of pages viewed.
What is WebID+ Employee?
WebID +Employee is the B2B version of our website visitor identification offering. B2B businesses face even greater challenges with acquiring potential customer emails for retargeting. In today’s remote and hybrid working environment, capturing potential customers who are not tied to a corporate IP address adds another layer of complexity to potentials acquisition.
At Visual Visitor, we take the complexity out of the equation by delivering real-time, website visitor identification, including contact data, education, job title and function, and more. Other key data points provided include website usage statistics ranging from the number of pages visited to how long was spent on each page.
Like WebID +Person, WebID +Employee is a consent-based system that is fully compliant with the latest privacy laws.
With the data WebID +Employee provides, the retargeting opportunities are endless. Consider the following ways to utilize the data we provide:
- Build direct marketing lists
- Eliminate cold calling by focusing on warm leads
- Build effective drip marketing campaigns
- Integrate data with your CRM to improve lead tracking
- Offer unique engagement opportunities via white papers, case studies, or coupons
- Create custom paid media audiences
Bottom line: With WebID +Employee, you can simplify your sales process by focusing on warm leads and high-value prospects. You can integrate the data we provide with your CRM to ensure your sales team has the most up-to-date activity information for each prospect. Visual Visitor makes effective communication through email nurturing campaigns and closing more sales possible.
Find Out How Visual Visitor Inspires Customer Action
Retargeting is essential, but it’s not limited to display ads and social media. An effective email marketing drip campaign can drive customer interactions and have a real impact on ROI. Utilizing consent-based visitor identification and validated email addresses, growing your subscriber database by 30x is not only possible – it’s easy!
Schedule a demo or start your free trial today!
