Convert Your Website Traffic into Customers with +Person

Convert your website traffic into customers with +Person
Jan 12, 2023 | 4 minute read
Reading Time: 4 minutes

Would you like to Convert Your Website Traffic into Customers?

Would an automated email list created from the warm leads visiting your site help your team convert website traffic into customers? If you answered yes, which, let’s face it, everyone should, then we have the product you’re looking for. Visual Visitor’s +Person feature allows you to do exactly that – automatically push identified leads directly to your mailing list with our Mail and Newsletter Connector. The warm lead information that can be sent to your system will include names, email addresses, and physical addresses.

 

Website Traffic Alone isn’t Enough

Although you have a strong website and a great digital marketing strategy driving those potential customers to visit – that isn’t enough. Your website traffic is not generating the new business that you need, and that’s a problem. A hard lesson that every digital marketing person has to learn is that getting traffic to the website is only half the battle. The process goes beyond just generating traffic, you have to take the next step and convert your website traffic into customers.

 

Do you want to learn more about the path your visitors are taking through your website? Then click on over to our page that describes WebID – our website visitor identification product that can help you pinpoint the drop-off points in your site.

 

In business, nothing is more expensive than a missed opportunity.

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Convert your Visitors with +Person

Before we dive too deep into this amazing product, +Person, you need to understand the process we are discussing; conversion. Conversion for this post refers to turning leads into sales or customers. In particular, we are looking to convert website traffic into customers. How do you do that?

If you search this topic online, you will see many pages about the “10 Tips to convert website traffic into customers” or something like this. In almost every one of them, they want you to do things to get your visitor to provide their email address: Create a Call-To-Action, sign up for coupons, give us your email and we will send you this great white paper, and more. With Visual Visitor’s +Person and our Mail and Newsletter Connectors, you can stop relying on hit-or-miss ‘tips and tricks.’ We understand the value of creating a compelling offer or creating landing pages that encourage visitors to provide their information in exchange for an offering. But we also understand that in business, nothing is more expensive than a missed opportunity.

 

+Person and our Mail and Newsletter Connector

Enter our +Person feature with Mail and Newsletter Connector. This feature is focused on streamlining the process of identifying your visitor and taking that information automatically to your mail and/or newsletter application. What this means for you, the digital marketer and business owner, is that there will be fewer warm leads lost. Imagine filling your email list with warm leads directly from your website – automatically. Wow. The time and money your team can save is unbelievable. Now those same employees that were focused on getting that anonymous visitor to convert will be able to focus on creating personalized emails designed to keep your brand in front of mind for those warm leads until the point of purchase.

+Person’s Mail and Newsletter Connectors make it easy to develop an effective nurturing process to move each warm lead through the customer journey and convert your website traffic into customers. At Visual Visitor, we have embraced the idea that if you can show the lead that you know them, then they will buy from you. By utilizing the data that we can provide on your visitors with +Person, you can do just that.

 

Connectors to Automate Email List Builds

convert your website traffic with main and newsletter connectorsYes, you read that right. We have mail and newsletter connectors that will automatically send email addresses to your email campaign application. These connectors give your team an easy way to share your Visual Visitor data with the other applications you own. By using these connectors, you can build your email list, which is and always will be a very powerful tool for communicating with your warm leads, prospects, and customers.

For example, a solid email marketing plan is a great strategy to convert your website traffic into customers. But to have a successful email marketing plan, you need to have a quality email list. Buying email addresses is never a good idea; waiting on your visitors to decide to provide you with their email addresses can take multiple visits and many incentives – but implementing a product like this can get you the quality email addresses you need as quickly as visitors come to your site.

Need more warm leads? Did you know that 98% of your website visitors don't fill out a form. We can tell you who they are in real-time with +Person.

Get started today and super-charge your business growth.

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Conclusion

By using a product like Visual Visitor’s +Person, converting your website traffic into customers is a much more achievable process. Not only are you provided with many details about each visitor, you also have access to mail and newsletter connectors that make it easy to automatically send the email addresses of those leads directly over to your email campaign applications. What does this process mean to you? It means that you will have the ability to put each lead through a sequence of Welcome Emails or Product Information articles fast. You can then use this opportunity to build a relationship with each prospect designed explicitly by your team to build trust and product awareness – putting you ahead of the competition.

 

Understanding Website Visitor Tracking can be hard. Let us help!

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+Person and Email Marketing FAQs

 

+Person is a cutting-edge Visual Visitor tool that combines our multimillion-record customer contact database with big data and artificial intelligence and allows us to triangulate the individual.

Yes, we can currently identify about 30-40% of US traffic.

We can provide the email address, first name, and last name and up to 37 other attributes of your visitors. Some of these additional attributes include age, gender, company, and how they found you to name a few. Click here to learn more.

With our +Person feature, you can get the First Name, Last Name, and email address of those anonymous leads that are already trying to engage with your business. This feature goes way beyond website visitor identification tools because we can identify the consumer, not just the business name or the IP address.

Yes, it can! Quality leads are now seeing marketing emails sent directly from you. Also, by using a list of interested leads, you will avoid some of the pitfalls commonly associated with email marketing, like being labeled as spam.

Visual Visitor's +Person feature can currently provide up to 30 attributes on your visitor. ID
  • Email
  • First Name
  • Last Name
Personal
  • Gender
  • Age Range
  • Marital Status
  • and more
Work
  • Company
  • Title
  • Phone
  • Website
  • and more
How did they find me?
  • Traffic Source
  • Keyword(s) used
  • Pages Visited
  • Campaign Name
  • Campaign Medium
  • and more

 

Learn More about Visual Visitor

 

Website Visitor ID is the process by which website visitors are identified for marketing, prospecting, and lead nurturing. When visitors come to your website, we assign them a unique Identifying code that allows us to track repeat visits. Specifically, we can tell you which companies are visiting your website, which pages they’re viewing, and which sources directed them there. On your end, all you have to do to start uncovering visitors is add our tracking script to your website. Do you still have questions? Learn more about Website Visitor Tracking on our blog.

Website Visitor ID uncovers the warm leads that you already have! What is a warm lead? A warm lead is a business or individual who has shown interest in your business but has not decided to start doing business with you yet. These leads are easier to convert than cold leads because they are already familiar with your business and have started looking at your site. Some of them may even understand the value of your products without you having to explain it to them. Consequently, they are more likely to become customers than other leads.

Yes, Visual Visitor identifies the person on your site. Our system goes beyond standard IP lookup and can tell you the individual who has visited your site. This includes their email address, company data, job title, LinkedIn profile, and phone number. Our competition gives you the relevant job titles that interest you from the company roster and provides you with the contact data for those individuals. At this time, they do not provide a solution to those employees working remotely. Would you like to learn more about +Employee from Visual Visitor? Click here.

We know that many businesses have had a large increase in remote workers due to COVID. So Visual Visitor adapted. Visual Visitor can identify Remote Workers who are visiting your site so you don't miss out on those leads who are working remotely.

No, at this time, there is no printed data showing that the competition can identify Remote Workers.

The number of website visitors that can be identified varies depending on your pricing package. For more details on Website Visitor ID pricing, click here. 

B2B prospect data, also known as B2B contact data, consists of phone numbers and email addresses for potential buyers. You can use this data to identify and contact key decision-makers in your target industries. Read more about the value of B2B prospect data here.

B2B prospect data can put you in touch with key decision-makers in your target industries. Each contact in our database is equipped with prospect data, including job title, job function, skillset, location, and alma mater. In addition, we provide email addresses, cell phone numbers, and direct lines. With this information, you can identify, evaluate, and contact new leads. Our B2B prospect data is geared toward lead generation, while our email tracking plugin and website visitor ID software are designed for lead nurturing.

Yes, it does! B2B prospect data can help you identify contacts that match your ideal customer profile or buyer persona. In addition to contact info, we also collect firmographic data including industry, location, revenue, job title, and job function. You can use this data to create targeted messaging. 

The term Email Tracking refers to the practice of monitoring the delivery of a tagged email. Like read receipts, this practice indicates when an email has been opened. Unlike read receipts, it works automatically without informing the recipient. When you tag an email, Visual Visitor can answer the following questions: Who opened my email? When was my email opened? How many times was my email opened? Once you add our tracking script to your website, we can even tell you which recipients are browsing your website and clicking on your links. 

Knowing which recipients are opening your emails is helpful in many ways. First, it can help you determine who is engaging with your content and their interests. Second, it can help you identify leads that have gone cold. This feature is a hidden gem and can provide information to strengthen your lead nurturing strategy.

While Read Receipts require action from the recipient, Email Tracking happens automatically. Your recipient will be unaware you’re tracking the email.

Intent Data is a form of sales intelligence that identifies companies that are researching products or services online. These companies are exhibiting intent signals. In other words, they are indicating their intention to purchase a product or service. This data is critical for B2B sellers as it lets them know which companies are potential buyers before they’ve made the decision to purchase – and who to purchase from. It’s worth noting that a buyer will likely select the vendor that makes first contact. That’s why Intent Data is so important. It helps sellers contact buyers before their competitors. Marketing and sales teams equipped with Intent Data can proactively pursue buyers who are exhibiting intent signals online. Intent data is often the key to increasing conversions and overall sales.

Intent Data enables businesses to personalize their messaging, develop effective go-to-market strategies, and segment leads. Businesses without access to intent data are forced to rely on their website analytics alone and will struggle to identify a buyer’s interests and pain points.  Intent Data provides valuable insights about your prospective buyers. But that’s not the only thing it can do for you. Intent Data helps marketing and sales teams perform five primary functions:
  1. Customer retention. Find out when your customers are searching for alternate solutions and use this information to upsell.
  2.  Personalization. Identify a buyer’s pain points and interests and use them to tailor your messaging.   
  3. Early contact. Spot early intent signals and proactively pursue buyers before they have a chance to contact your competitors.
  4. Lead scoring. Determine which leads deserve your immediate attention.
  5. Audience targeting. Target companies that are exhibiting buyer intent signals.

Visual Visitor allows you to seamlessly integrate with the platforms you already know and love through Zapier. Examples of these "Zaps" include Zoho, Mailchimp, OneDrive, ClickSend, and many, many more. Our competitors that have existing integrations will list them on their websites.

Visual Visitor offers many other Sales and Marketing Tools as part of their Sales Intelligence Software package. These include:

~ Email Tracking

~ 600+ Million B2B Contact Database

~ Buyer Intent Data (3rd party data)

~ Website Tracking (1st party data)

~ +Employee tracking for remote workers

~ Forms Capture

~ and more

Our competitors offer website visitor identification (1st party data) and access to their contact database. They frequently mention access to 'first-party intent' data on their website. This data includes behavioral data, actions, interests, etc., collected online from your website.

Visual Visitor's pricing starts at $149/month.  You can start with a free trial and upgrade when you are ready.  A product specialist will be happy to meet with you one-on-one to discuss your needs. To schedule a time to talk, access our Product Specialist calendar here.

Which solution is more expensive? We cannot really say for sure, as many of our competitors do not list any pricing on their websites. Visual Visitor's pricing starts at $149/month and can be customized from there.

Let's look at this question in a different way. Why does Sales Intelligence have to be so expensive?  It doesn't. We deliver a high-quality platform that provides more features than most of the competition. In fact, we are so confident that we can provide the sales intelligence tools that you need, we even offer a month-to-month option. Most of the competition doesn't do this... in fact, many will try to push you into a multi-year agreement with aggressive salespeople.  We make working with us as easy as possible.

Visual Visitor implementation takes about 20 minutes. Of course, getting your team scheduled for training does take a little time.  Count on about a 60-minute training session if you sign up for the Premium Plan.

 

Email When They Are Ready to Buy

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4 Ways Website Visitor Tracking Software Works

Did you know that 98% of the visitors to your website simply leave without ever contacting you? We help you identify who these visitors are in real-time. Sign Up Now

Table Of Contents

Would you like to Convert Your Website Traffic into Customers?

Website Traffic Alone isn’t Enough

Convert your Visitors with +Person

+Person and our Mail and Newsletter Connector

Connectors to Automate Email List Builds

Conclusion

+Person and Email Marketing FAQs

Learn More about Visual Visitor

Visual Visitor Knows Who is
Visiting Your Website. Do You?

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