Our Data

One of the most common questions we get is “so, how do you make the sausage?”  Well, let’s take a look.

Have you ever wondered how your favorite search engine gets their data?  Yup.  We use those same techniques + 3rd party data sources + artificial intelligence  = data you need for sales.

It all starts with the digital footprints  your B2B prospects create during the buying journey.

What are digital footprints?

Digital footprint is the information about a particular person that exists on the internet as a result of their online activity.

They are a unique set of traceable digital activities, actions, contributions and communications manifested on the Internet or digital devices.

A digital footprint can be created by a person, a business, organization or corporation.

 

Where do digital footprints come from?

Here are some of the sources:

  • Data Co-op
  • Social Channels
  • Publishers
  • Technology Platforms
  • Research Firms
  • Event Firms
  • Review Sites
  • Publishing Networks
  • Advertising
  • Job Postings
  • Search Engine Results
  • Your Website
  • Emails

The entire process works very similar to the way your favorite search engines do. But our process includes paid data as well as 3rd party partnerships.

 

To learn more about about Visual Visitor book a demo here:

 

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