Person-Level Advertising
Reach the right person. Not just the right audience.
Person-Level Advertising targets consumers by name. Not retargeting. Not lookalikes. Precision advertising to real individuals based on 42,000+ intent topics.
The New Way
What if you could reach the right people before they ever visit your site?
Person-Level Advertising uses hashed email data to target real individuals — not anonymous cookies, retargeting, or lookalikes — based on what they’re actively researching right now.
Traditional Retargeting
- Reactive — waits for someone to visit your site first
- Cookie-based — broken by iOS, Safari, and ad blockers
- Anonymous — you have no idea who you're targeting
- Limited cookie windows, before they're gone forever
Person-Level Advertising
- Proactive — find prospects before they visit your site
- Identity-based — durable, cookieless, future-proof
- Named individuals — know exactly who is being reached
- Permanent — once identified, market to them across every channel
HOW PERSON-LEVEL ADVERTISING WORKS
From intent signal to ad impression in hours.
Three steps. No cookies. No guesswork. Real people, by name.
Choose your B2B or B2C topics
Pick from 42,000+ intent topics — from “luxury SUV shoppers” to “Salesforce administrators evaluating CRM.”
Build an audience of real, identifiable people
We create a list of hashed emails tied to actual individuals actively researching your topics — not anonymous cookie-based audiences.
Audience pushed to ad platforms + ad delivery
Ads delivered on Google and Meta targeted to individuals in your audience. Track engagement, optimize performance and scale faster.
42,000+ Topics Available
Your perfect audience already exists.
We’ll find them.
Your Perfect B2C Audience Exists
Choose from 8,900+ B2C topics, including consumer interests, purchase intent, and lifestyle signals.
+8,000 more B2C topics
Create Your Ideal B2B Audience
Choose from 33,000+ B2B topics, including technology research, vendor evaluation, industry trends, and business needs.
+33,000 more B2B topics
Why It Works
Person-level advertising outperforms keyword bidding, lookalikes, and standard retargeting — every time.
Enhanced Personalization
Precise targeting tailored to individual interests, behaviors, and demographics — not broad segments. Match ads to people wherever they interact.
More Effective Retargeting
Follow digital journeys and reinforce messaging without redundancy. Target a "warm" audience, leading to better engagement and efficient spend.
Increased Efficiency
Reduce wasted resources and improve ROI. Avoid irrelevant placements and minimize exposure to those unlikely to respond. Improve continuously with ongoing analysis.
Precise Impact Targeting
Tie engagement and conversions to specific individuals. Analyze which touchpoints, channels, and creatives resonate with high-value segments. Reallocate toward top performers.
Deeper Customer Understanding
Build comprehensive customer profiles leading to long-term brand loyalty. Better data leads to improved retention, satisfaction, and lifetime value.
Higher CTR. Lower CPA.
Ads served to named, in-market individuals get clicked more and convert faster - cutting your Cost-Per-Acquisition without cutting your reach.
One Platform. Two Pipelines.
Get new prospects from Person-Level Advertising.
Reactivate the leads already in your CRM.
Stop Losing Leads You Already Paid For
Turn cold leads hiding in your CRM into a real-time pipeline with Lead Reactivation. The average B2B database contains thousands of contacts who showed interest, then went silent. They're still evaluating. When they're ready, they come back.
Lead Reactivation makes sure you know the moment they do.
Load your list of cold contacts — past inquiries, stalled opportunities, old CRM contacts — directly into the Visual Visitor platform.
Visual Visitor tracks your uploaded list every single day, watching for the moment a lead re-enters the in-market audience and returns to your website.
Daily alerts highlight returning leads, including the pages they visited and when — helping your team reconnect while interest is still active.
For Agencies
Offer Visual Visitor Under Your Own Brand
Give your clients access to person-level identification through a fully white-labeled platform. You control the client experience, strengthen your service offering, and create recurring revenue without adding more staff.
White-Labeled AI Tools
Sell under your brand, set your own pricing. We handle the behind-the-scenes — development, maintenance, and system support.
Prove ROI + Keep Clients Longer
Give clients concrete lead data and sales results. Clients don't cancel tools that drive pipeline.
100% Compliant & Legal
100% compliant, ethically sourced, and fully legal lead identification. Every email address is fully validated for accuracy and deliverability.
US-Based Support
Our US-based support team is always here to guide you and your clients — so you're never left guessing.
Still Have Questions?
We're here to answer them.
Is using this data legal?
Yes. Visual Visitor is 100% compliant and privacy-safe. All data is sourced through approved channels, fully consent-based, and adheres to applicable privacy regulations including CCPA, GDPR, and CAN-SPAM.
How is this different from retargeting?
Retargeting is reactive and cookie-based — it waits for anonymous visitors to hit your site and is increasingly limited by modern browser restrictions. Person-level advertising is proactive and identity-based — it reaches real, named individuals who are researching your solutions before they ever arrive on your website.
When combined with our WebID +Person and WebID +Employee, Person-Level Advertising becomes even more powerful. Deliver privacy-compliant ads via hashed emails to in-market prospects, then identify returning visitors by name with up to 40 points of firmographic and contact data the moment they land on your site. Together, these capabilities give our clients a closed-loop system: they can precisely target the right people, recognize them when they engage, and immediately route high-intent prospects into tailored outreach, nurturing, and sales follow-up.
How many intent topics are available?
Over 42,000 intent topics — 33,000+ B2B topics covering technology research, vendor evaluation, and business needs, plus 8,900+ B2C topics covering consumer interests, purchase intent, and lifestyle signals.
Can I use this for both B2B and B2C?
Absolutely. With 33,000+ B2B topics and 8,900+ B2C topics, you can reach business professionals and individual consumers alike across Google, Meta, and the open web.
Ready to reach
real people?
Stop advertising to anonymous audiences. Start reaching the right person, by name, before your competitors do.
Questions? 888-586-7730