Over the past decade, online shopping has grown exponentially. According to one study, 43% of Americans claim to shop online regularly, while 25% of the population admit to shopping online at least once a month. What does this mean for businesses? Your website is more important than ever.
American shoppers appreciate the convenience of shopping online. Consequently, businesses should make it a priority to construct a website that is informative and easy to navigate. Otherwise, you risk turning customers away. But that doesn’t mean your efforts should stop there. When you install tracking software you can use website analytics to improve your marketing and even increase your sales.
Website tracking provides you with valuable data concerning your website and your website visitors. In particular, it helps you:
- Identify who’s visiting your site.
- Determine whether a visitor is a good lead.
- Strengthen your marketing.
- Improve your website.
And that’s not all website tracking can do for your business.
Delivering Analytics that Matter
Visual Visitor’s website tracking feature is designed to help you fill in the blanks. You won’t have to wonder whether your marketing strategy is working or whether your leads are promising. We can answer both questions, as well as:
- Which people or companies are browsing your site?
- Which referral source and/or keywords are directing visitors to your site?
- Where are your website visitors located?
- Which webpages are your visitors browsing?
- How long are your visitors browsing individual pages?
By studying your website analytics, you can determine how your marketing is functioning overall. Learn which PPC campaigns are directing customers to your site. Identify the pages on your site that are leading to sales. Knowing which of your marketing efforts are paying off will help you refine your strategy going forward.
Pairing our website tracking feature with our email tracking feature allows you to study the browsing history of your leads. You can tag individual visitors to receive a notification every time they return to your site. Ultimately, it allows you to know which prospects are visiting your site and what they’re specifically viewing once they get there.
Interested in improving your marketing and increasing your sales? Visual Visitor provides you with the data you need to accomplish both goals. Sign up for our 14-day free trial by clicking here.