Jan 04, 2023 | 4 minute read We all know that email is an effective marketing tool, but did you know that Visual Visitor can help you grow your email list now with +Person? Suppose your team is using email as a means of reaching out to new customers, old customers, or future customers. In that case, you need to read more to learn how using +Person is a winning strategy to grow your email list with interested website visitors.
Why grow your email list?
Email has evolved so much over the last few years. When the pandemic hit, email communications were key to the survival of many businesses – regardless of their size or focus. Because of this growth, email is used differently today than it was years ago – to create deeper and more meaningful connections with customers and/or prospects, to create brand awareness, to increase sales, and Call-to-Action links that direct you to click and collect using curbside pickup, and so much more.
It is because of its success that we are seeing conversion rates that involve email up for most industries. And when using a tool like +Person and the consent-based email addresses you gather, those conversion rates can be much higher.
Would you like to grow your email list now?
Learn how +Person can add quality, relevance, and quantity to your email list today.
What is +Person?
Visual Visitor’s +Person product is a consent-based identification tool that provides valuable information about the people visiting your website. This information includes things like First Name, Last Name, Email, and 37 other data points. We know that information is the ultimate competitive advantage in today’s market, and we are here to help with that.
What makes a good email list?
Before you can understand the opportunity that adding +Person can provide to grow your email list, you must first understand what makes a good email list. If you talk to anyone who has worked with email communications of any type, business or personal, they will tell you – every good email campaign starts with a quality list. Nothing else matters as much to the success of your campaign as the quality of the email list you use.
To build a good email list that drives growth for your business, you must have these three things: quality, relevance, and quantity.
- Quality: To see the results you need for growth, you must build a robust email list with quality contacts. This means that you never buy email addresses; you need real information from real people. Thankfully, Visual Visitor’s consent-based +Person feature provides your team with the quality email address you want.
- Relevance: Your email list must target those interested in what you’re selling, and yes, +Person helps you with that! The information you will collect from +Person is all from warm leads that meet this requirement.
- Quantity: The more interested people you have on your email list, the greater your reach. +Person is the tool to add those high-quality and relevant email addresses to your email list today.
Get to know your visitors on a more personal level and grow your email list with +Person.
How can +Person help grow your email list?
The Visual Visitor Sales Intelligence Platform provides many necessary data points about your website and its performance. Our WebID tool allows your team to get to know your website visitors on a more personal level. We tell you things like what they searched for, how they found you, what they are interested in, and more.
+Person takes this data to the next level for the email marketer. With +Person, you can capture ~35% of your website visitors by name! This data includes things like job title, the company worked for as well as first name, last name, and email address. You can then have this data automatically added to your email list.
How +Person can help your Email Marketing
By using a consent-based tool like +Person, you can improve your current email marketing strategies. For example, with the information from +Person, you can drive more traffic to your website and increase your sales. How? You will have access to the data needed to set up automation that triggers email communications based on that specific customer’s behavior. Our platform can tell your email marketing system, DRM, Direct Mail, and Custom Audience platform who just visited, what pages they viewed, and how long they were on each page while also providing specifics on the person such as … their email address, first name, last name, and up to 37 other data points. Having a tool like this at your disposal enables your team to deliver personalized email communications specific to the prospects’ buying behavior. Add it all up, and you have a tool to keep your brand front of mind.
Conclusion
There are so many methods that websites go through to grow email lists: run a contest, newsletters, surveys, coupons, etc., and these are all great ideas. But what could be easier than gathering first-party data from your website to turn those visitors into buyers? By using this data to connect with your website visitors, you will breed loyalty and trust and turn those visitors into revenue.
Still Not Sure?
We understand that many other companies out there offer bits and pieces of the Sales Intelligence Platform that Visual Visitor offers. When it comes right down to it, Visual Visitor has all the features you need in one place – and at a price, you can afford. If you want to go beyond what you can learn from the standard IP Sourcing offered by others to grow your email list and improve your email marketing strategy, you must give Visual Visitor’s +Person a try. What do you have to lose with our fully functional 14-day free trial?
Identify the companies that are visiting your website and uncover those warm leads!
Win more customers and grow your email list with Visual Visitor's Sales Intelligence Platform
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+Person and Email Marketing FAQs
What is +Person from Visual Visitor?
+Person is a cutting-edge Visual Visitor tool that combines our multimillion-record customer contact database with big data and artificial intelligence and allows us to triangulate the individual.
Does Visual Visitor's +Person identify consumers?
Yes, we can currently identify about 30-40% of US traffic.
What information does Visual Visitor's +Person provide?
We can provide the email address, first name, and last name and up to 37 other attributes of your visitors. Some of these additional attributes include age, gender, company, and how they found you to name a few. Click here to learn more.
Can you use the identified visitor from Visual Visitor's +Person in your Email Marketing List?
With our +Person feature, you can get the First Name, Last Name, and email address of those anonymous leads that are already trying to engage with your business. This feature goes way beyond website visitor identification tools because we can identify the consumer, not just the business name or the IP address.
Can Visual Visitor's +Person help Improve Email Marketing Results?
Yes, it can! Quality leads are now seeing marketing emails sent directly from you. Also, by using a list of interested leads, you will avoid some of the pitfalls commonly associated with email marketing, like being labeled as spam.
What are some of the additional attributes that Visual Visitor's +Person can provide?
Visual Visitor's +Person feature can currently provide up to 30 attributes on your visitor.
ID
- First Name
- Last Name
Personal
- Gender
- Age Range
- Marital Status
- and more
Work
- Company
- Title
- Phone
- Website
- and more
How did they find me?
- Traffic Source
- Keyword(s) used
- Pages Visited
- Campaign Name
- Campaign Medium
- and more
Learn More about Visual Visitor
What is Website Visitor ID and how does it work?
Website Visitor ID is the process by which website visitors are identified for marketing, prospecting, and lead nurturing. When visitors come to your website, we assign them a unique Identifying code that allows us to track repeat visits. Specifically, we can tell you which companies are visiting your website, which pages they’re viewing, and which sources directed them there.
On your end, all you have to do to start uncovering visitors is add our tracking script to your website.
Do you still have questions? Learn more about Website Visitor Tracking on our blog.
How does Website Visitor ID benefit your sales staff?
Website Visitor ID uncovers the warm leads that you already have! What is a warm lead? A warm lead is a business or individual who has shown interest in your business but has not decided to start doing business with you yet. These leads are easier to convert than cold leads because they are already familiar with your business and have started looking at your site. Some of them may even understand the value of your products without you having to explain it to them. Consequently, they are more likely to become customers than other leads.
Identify the Employee: Visual Visitor's +Employee Feature
Yes, Visual Visitor identifies the person on your site. Our system goes beyond standard IP lookup and can tell you the individual who has visited your site. This includes their email address, company data, job title, LinkedIn profile, and phone number.
Our competition gives you the relevant job titles that interest you from the company roster and provides you with the contact data for those individuals. At this time, they do not provide a solution to those employees working remotely.
Would you like to learn more about +Employee from Visual Visitor? Click here.
How Visual Visitor handles Remote Workers
We know that many businesses have had a large increase in remote workers due to COVID. So Visual Visitor adapted. Visual Visitor can identify Remote Workers who are visiting your site so you don't miss out on those leads who are working remotely.
No, at this time, there is no printed data showing that the competition can identify Remote Workers.
How many website visitors can I track?
The number of website visitors that can be identified varies depending on your pricing package. For more details on Website Visitor ID pricing, click here.
Visual Visitor's B2B prospect data explained.
B2B prospect data, also known as B2B contact data, consists of phone numbers and email addresses for potential buyers. You can use this data to identify and contact key decision-makers in your target industries. Read more about the value of B2B prospect data here.
How does Visual Visitor's B2B prospect data benefit sales reps?
B2B prospect data can put you in touch with key decision-makers in your target industries. Each contact in our database is equipped with prospect data, including job title, job function, skillset, location, and alma mater. In addition, we provide email addresses, cell phone numbers, and direct lines. With this information, you can identify, evaluate, and contact new leads. Our B2B prospect data is geared toward lead generation, while our email tracking plugin and website visitor ID software are designed for lead nurturing.
Does Visual Visitor's B2B prospect data benefit marketing?
Yes, it does! B2B prospect data can help you identify contacts that match your ideal customer profile or buyer persona. In addition to contact info, we also collect firmographic data including industry, location, revenue, job title, and job function. You can use this data to create targeted messaging.
What is Visual Visitor's Email Tracking feature?
The term Email Tracking refers to the practice of monitoring the delivery of a tagged email. Like read receipts, this practice indicates when an email has been opened. Unlike read receipts, it works automatically without informing the recipient.
When you tag an email, Visual Visitor can answer the following questions: Who opened my email? When was my email opened? How many times was my email opened? Once you add our tracking script to your website, we can even tell you which recipients are browsing your website and clicking on your links.
How does Visual Visitor's Email Tracking benefit my salespeople?
Knowing which recipients are opening your emails is helpful in many ways. First, it can help you determine who is engaging with your content and their interests. Second, it can help you identify leads that have gone cold. This feature is a hidden gem and can provide information to strengthen your lead nurturing strategy.
How is Visual Visitor's Email Tracking different from a Read Receipt?
While Read Receipts require action from the recipient, Email Tracking happens automatically. Your recipient will be unaware you’re tracking the email.
What is Visual Visitor's Buyer Intent Data feature?
Intent Data is a form of sales intelligence that identifies companies that are researching products or services online. These companies are exhibiting intent signals. In other words, they are indicating their intention to purchase a product or service. This data is critical for B2B sellers as it lets them know which companies are potential buyers before they’ve made the decision to purchase – and who to purchase from.
It’s worth noting that a buyer will likely select the vendor that makes first contact. That’s why Intent Data is so important. It helps sellers contact buyers before their competitors. Marketing and sales teams equipped with Intent Data can proactively pursue buyers who are exhibiting intent signals online. Intent data is often the key to increasing conversions and overall sales.
How is Buyer Intent Data from Visual Visitor used?
Intent Data enables businesses to personalize their messaging, develop effective go-to-market strategies, and segment leads. Businesses without access to intent data are forced to rely on their website analytics alone and will struggle to identify a buyer’s interests and pain points.
Intent Data provides valuable insights about your prospective buyers. But that’s not the only thing it can do for you. Intent Data helps marketing and sales teams perform five primary functions:
- Customer retention. Find out when your customers are searching for alternate solutions and use this information to upsell.
- Personalization. Identify a buyer’s pain points and interests and use them to tailor your messaging.
- Early contact. Spot early intent signals and proactively pursue buyers before they have a chance to contact your competitors.
- Lead scoring. Determine which leads deserve your immediate attention.
- Audience targeting. Target companies that are exhibiting buyer intent signals.
Integrations Supported: Visual Visitor vs The Other Guys
Visual Visitor allows you to seamlessly integrate with the platforms you already know and love through Zapier. Examples of these "Zaps" include Zoho, Mailchimp, OneDrive, ClickSend, and many, many more.
Our competitors that have existing integrations will list them on their websites.
Other Sales Intelligence Features
Visual Visitor offers many other Sales and Marketing Tools as part of their Sales Intelligence Software package. These include:
~ Email Tracking
~ 600+ Million B2B Contact Database
~ Buyer Intent Data (3rd party data)
~ Website Tracking (1st party data)
~ +Employee tracking for remote workers
~ Forms Capture
~ and more
Our competitors offer website visitor identification (1st party data) and access to their contact database. They frequently mention access to 'first-party intent' data on their website. This data includes behavioral data, actions, interests, etc., collected online from your website.
How much does Visual Visitor cost?
Pricing: How Visual Visitor stacks up
Which solution is more expensive? We cannot really say for sure, as many of our competitors do not list any pricing on their websites. Visual Visitor's pricing starts at $149/month and can be customized from there.
Visual Visitor is priced below many of our big competitors. Why?
I'm ready to sign up with Visual Visitor! How long does the implementation take?
Email When They Are Ready to Buy
Uncover that anonymous consumer and become an Email Marketing superhero.
