+Person: Grow Your Email List Now

Jan 04, 2023 | 4 minute read

We all know that email is an effective marketing tool, but did you know that Visual Visitor can help you grow your email list now with +Person? Suppose your team is using email as a means of reaching out to new customers, old customers, or future customers. In that case, you need to read more to learn how using +Person is a winning strategy to grow your email list with interested website visitors.

Why grow your email list?

Email has evolved so much over the last few years. When the pandemic hit, email communications were key to the survival of many businesses – regardless of their size or focus. Because of this growth, email is used differently today than it was years ago – to create deeper and more meaningful connections with customers and/or prospects, to create brand awareness, to increase sales, and Call-to-Action links that direct you to click and collect using curbside pickup, and so much more.

It is because of its success that we are seeing conversion rates that involve email up for most industries. And when using a tool like +Person and the consent-based email addresses you gather, those conversion rates can be much higher.

What is +Person?

Visual Visitor’s +Person product is a consent-based identification tool that provides valuable information about the people visiting your website. This information includes things like First Name, Last Name, Email, and 37 other data points. We know that information is the ultimate competitive advantage in today’s market, and we are here to help with that.

What makes a good email list?

Before you can understand the opportunity that adding +Person can provide to grow your email list, you must first understand what makes a good email list. If you talk to anyone who has worked with email communications of any type, business or personal, they will tell you – every good email campaign starts with a quality list. Nothing else matters as much to the success of your campaign as the quality of the email list you use.

To build a good email list that drives growth for your business, you must have these three things: quality, relevance, and quantity.

1. Quality: To see the results you need for growth, you must build a robust email list with quality contacts. This means that you never buy email addresses; you need real information from real people. Thankfully, Visual Visitor’s consent-based +Person feature provides your team with the quality email address you want.
2. Relevance: Your email list must target those interested in what you’re selling, and yes, +Person helps you with that! The information you will collect from +Person is all from warm leads that meet this requirement.
3. Quantity: The more interested people you have on your email list, the greater your reach. +Person is the tool to add those high-quality and relevant email addresses to your email list today.

How can +Person help grow your email list?

The Visual Visitor Sales Intelligence Platform provides many necessary data points about your website and its performance. Our WebID tool allows your team to get to know your website visitors on a more personal level. We tell you things like what they searched for, how they found you, what they are interested in, and more.

+Person takes this data to the next level for the email marketer. With +Person, you can capture ~35% of your website visitors by name! This data includes things like job title, the company worked for as well as first name, last name, and email address. You can then have this data automatically added to your email list.

How +Person can help your Email Marketing

By using a consent-based tool like +Person, you can improve your current email marketing strategies. For example, with the information from +Person, you can drive more traffic to your website and increase your sales. How? You will have access to the data needed to set up automation that triggers email communications based on that specific customer’s behavior. Our platform can tell your email marketing system, DRM, Direct Mail, and Custom Audience platform who just visited, what pages they viewed, and how long they were on each page while also providing specifics on the person such as … their email address, first name, last name, and up to 37 other data points. Having a tool like this at your disposal enables your team to deliver personalized email communications specific to the prospects’ buying behavior. Add it all up, and you have a tool to keep your brand front of mind.

Conclusion

There are so many methods that websites go through to grow email lists: run a contest, newsletters, surveys, coupons, etc., and these are all great ideas. But what could be easier than gathering first-party data from your website to turn those visitors into buyers? By using this data to connect with your website visitors, you will breed loyalty and trust and turn those visitors into revenue.

Still Not Sure?

We understand that many other companies out there offer bits and pieces of the Sales Intelligence Platform that Visual Visitor offers. When it comes right down to it, Visual Visitor has all the features you need in one place – and at a price, you can afford. If you want to go beyond what you can learn from the standard IP Sourcing offered by others to grow your email list and improve your email marketing strategy, you must give Visual Visitor’s +Person a try. What do you have to lose with our fully functional 14-day free trial?

+Person and Email Marketing FAQs

Learn More about Visual Visitor