Get to Know Your AI Sales Rep

All Website Visitors. At the top of your funnel are all the visitors to your website. This includes your employees, existing customers, vendors, suppliers, and finally, new untapped customers.

Identified Visitors. With WebID +Person or WebID +Employee, Visual Visitor can identify up to 50% of US-based visitors to your website. Each identified visitor comes with data including:

• First and last name
• Validated email address
• Up to 37 other data points

These visitors all have the potential to be marketed to, but not all of them need your attention.

Less Engaged. This less-engaged portion of the funnel includes people who visit your site but who are not your target audience. Website visitors who bounce or only visit one page on your site are in this group. Also included are your known customer list, including the aforementioned employees, suppliers, vendors, and job seekers. This reduces your funnel to just those Engaged – Net New Customers.

Engaged and Net New Customers. This is where the money is. This is where the sales opportunities are. This is where you want to invest your marketing dollars. 

So let’s look at how AI Sales Rep works to communicate with these engaged and net new customers, nurturing them at their own pace—encouraging interest, answering questions, and guiding them to resources when they’re ready.

How Does AI Sales Rep Work?

The beauty of AI Sales Rep is that it does all the work for you. To get started, you’ll meet with our Customer Success team to set up your AI Sales Rep profile. Once it is set up, it runs without any oversight from your team.

During the setup process, our Customer Success team will help you set the parameters to focus on your most engaged visitors. Ideally, this group will include those viewing multiple pages and spending the most time learning about your product or service.

We also establish guidelines for what is included in each email, including:

• Brand information
• Promotion or other incentives offered 
• Preferred call to action
• Words or phrases not to use
• Preferred email cadence 

These are just a few of the ways we refine and customize your AI Agent to meet the unique needs of your business.

How Quickly Can I Get Started?

Getting AI Sale Rep set up can be done in one simple phone call with our team. Those calls typically take about 30 minutes. Once your AI Agent has been configured, we will begin the 30-day training period. Yes, your AI Agent needs training. 

During the initial 30-day training period, we are priming the system by using our industry-leading warm-up practices. We gradually increase the number of emails sent from a new email account with the aim of building a positive reputation with email providers and avoiding spam filters.

Once the 30-day warm-up period has passed, your AI Agent will begin sending emails to the engaged, net-new prospects we identify on your site. Now, let’s look at your customers’ experience with AI Sales Rep.

Understanding the Customer Experience

Once a visitor lands on your site, the Visual Visitor script runs. It captures information on website visitors, including their name, verified email address, and other attributes. If the visitor qualifies as engaged, the AI Sales Rep leaps into action, delivering timely and relevant information based on the pages the visitor engaged with. 

The first email is typically sent within several minutes of the visitor engaging with your site. Additional emails will be sent at the intervals you established during the setup process. Each email will be unique and customized to the visitor’s engagement on your site, designed to keep your brand top of mind and drive them back to your website. 

So, let’s talk about what happens when a customer responds to the email with a positive response, like “Can we jump on a call to discuss?”. The AI Agent triggers a notification to your team so they can take appropriate action, like: 

• Responding to the email
• Calling the individual
• Schedule a meeting or demo

You don’t need to monitor the inbox or worry about missing a prospect. Your AI Agent will ensure you never miss a lead.

What Results Should I Expect?

So, you have this AI Agent sending emails, keeping your company top of mind to prospects, but how do you know it’s working? This is a common question. With AI Sales Rep, you’ll have access to a dashboard that provides real-time engagement results. 

Our clients typically see 30-50% of email recipients click through to their website. Remember, our goal here isn’t to have the recipient respond to the email. Instead, we want to encourage them to click the call to action link in the email or visit your website, where they can then complete an action on the site. 

What value will you see from using AI Sales Rep? Let’s take a look at the three biggest benefits your business will enjoy.

More Sales Meetings

Our most successful customers direct email recipients to a page on their site where they can schedule a meeting with the sales or product team. This course of action delivers an interested, informed visitor directly to your team, making it easier for them to convert the lead to a closed customer.

Improved Brand Awareness

Your company will also benefit from enhanced brand visibility. Each email reinforces your brand’s core value propositions and encourages potential customers to return to your site for more information. By maintaining a consistent presence throughout the research and purchasing process, your brand stays top of mind with every identified website visitor.

Valuable Insights & Data Integration

Additionally, you’ll have loads of new data points to incorporate into your other marketing efforts. From demographic data to site pages visited, you’ll be able to leverage the data uncovered to enhance your existing retargeting display and social media campaigns. 

So, now your potential customer isn’t only receiving emails via AI Sales Rep, they are also seeing your brand across multiple channels. With the current touchpoint to sales ratio starting at 6.9 and going as high as 24.9, you’ll ensure you never fall off your potential’s radar.

Learn More About AI Sales Rep

Getting started with AI Sales Rep is easy. Simply schedule a demo with one of our Product Specialists.