What the California DROP Act Means for Sales Prospecting
Reading Time: 5 minutesAnd What We're Doing About It If you've been following California's evolving privacy landscape, you've probably heard about the Delete Act — and its enforcement mechanism, DROP (Delete Request and Opt-out Platform). As of 2026, this law is no longer on the horizon. It's here. And if your sales or marketing team relies on contact-level […]