The Secret to Warming Up Cold Leads

By Marissa Bullis
Feb 16, 2022 | 3 minute read

Reading Time: 3 minutes Leads who consistently engage with your business via phone calls, emails, or content consumption are considered warm while leads who resist interaction are considered cold. Although warm leads are easier to convert, that doesn’t mean you should give up on … Continued

The Future of B2B Marketing – Right Time, Right Place, Right Person

By Marissa Bullis
Feb 11, 2022 | 2 minute read

Reading Time: 2 minutes What is Permission Marketing? Traditional marketing revolves around interruptions. Pop-ups, billboards, and commercials draw your attention away from what you were looking at – they interrupt your day. Unfortunately for marketers, no one likes being interrupted. People want to watch … Continued

8 Cold Email Templates That Industry Experts Swear By

By Marissa Bullis
Feb 08, 2022 | 5 minute read

Reading Time: 5 minutes The number of marketing options available to B2B sellers keeps growing. New technology enables sellers to identify, research, and segment prospects all without picking up the phone. But that doesn’t mean that cold prospecting has fallen out of fashion. Sometimes … Continued

14 Sales Tips for Remote Selling

By Marissa Bullis
Feb 04, 2022 | 4 minute read

Reading Time: 4 minutes The pandemic has made remote selling the norm. Many companies are now operating entirely online and, as a result, sales reps are changing their tactics. If you’re a sales rep looking to improve your remote selling strategy, we’ve got you … Continued

Cold Calling vs. Cold Emailing…Which One Is More Effective?

By Marissa Bullis
Feb 02, 2022 | 2 minute read

Reading Time: 2 minutes Which one is better-cold calling or cold emailing? It’s a difficult question to answer. While cold emailing is less invasive than cold calling, it’s also less personal. And although cold calling has existed longer, it’s also less popular. To determine … Continued

“Sales is easy,” said nobody ever. – Common B2B Sales Problems

By Marissa Bullis
Jan 31, 2022 | 3 minute read

Reading Time: 3 minutes When it comes to B2B sales, many things that can go wrong. From disorganization to poor leadership, plenty of mistakes can stand in the way of success. And while some missteps are obvious, others are more difficult to detect. Read … Continued

Introducing Our New Feature: The Contact Confidence Score!

By Marissa Bullis
Jan 27, 2022 | 3 minute read

Reading Time: 3 minutes Intelligence data is a must-have for B2B sellers in 2022. But how can you be sure the data is accurate? Remote working has made it more difficult than ever to get a hold of leads. And without reliable data, how … Continued

The Best Practices for Sales Prospecting

By Marissa Bullis
Nov 04, 2021 | 5 minute read

Reading Time: 5 minutes Does your business find that it is getting harder to keep prospects? Are your potential leads/buyers disappearing faster than you would like? Is it getting harder to grow your business as your opportunities are drying up? These things could all … Continued

What Is Sales Intelligence? Does it Make Me Smarter?

By Marissa Bullis
Oct 07, 2021 | 3 minute read

Reading Time: 3 minutes Sales Intelligence can be defined as the process of collecting data for the purpose of lead generation and/or building an Ideal Customer Profile. Ideally, Sales Intelligence data should include contextual information including organizational reporting structure, budgets, company initiatives, financials, personnel … Continued

What is a UTM? How do you use it?

By Marissa Bullis
Oct 04, 2021 | 5 minute read

Reading Time: 5 minutes Marketers utilize social media posts, email campaigns, and PPC ads to direct buyers to their site. But how do they know which platforms are effectively increasing their website traffic? That’s where an Urchin Traffic Monitor, or UTM, comes in. By … Continued

Email Templates

By Marissa Bullis
Sep 24, 2021 | 2 minute read

Reading Time: 2 minutes Do you copy and paste your sales pitch into emails? This practice not only wastes your time, it can also lead to errors of miscommunication. You run the risk of skipping lines, a mistake which could cost you business. Our … Continued

What is Buyer Intent Data? (Hint – It’s a Digital Super Power)

By Marissa Bullis
Sep 22, 2021 | 4 minute read

Reading Time: 4 minutes Information concerning a business’s web-based consumption that provides insight into their interests is known as buyer intent data. When someone clicks on a blog, infographic, product review, or case study, they’re issuing an intent signal. Intent software picks up on … Continued