The Key to Successful Email Campaigns

By Marissa Bullis
Mar 23, 2021

What Is an Email Campaign? An email sent to a large number of customers or leads is known as an email campaign. The function of the campaign is to encourage action. Ideally, the email will persuade the recipients to click … Continued

Are you nervously checking your inbox?

By Marissa Bullis
Mar 18, 2021

Waiting for a response is frustrating. Especially when you suspect the recipient hasn’t even opened your email. Sometimes, you can get away with sending a follow-up email. But other times, it’s a safer bet to simply wait it out. Fortunately, … Continued

Help! I Don’t Have Any Leads

By Marissa Bullis
Mar 16, 2021

David is a sales manager at Spark Digital Media, a marketing company based in Atlanta. Recently, he hasn’t had much luck finding leads. Despite updating their website and posting regularly on their blog, David’s client list isn’t getting any bigger. … Continued

30-50% of sales go to the vendor that responds first.

By Marissa Bullis
Mar 15, 2021

Takeaway: Speed is important in sales. Have your pitch memorized and ready to go. You should also keep an eye out for new opportunities. In other words, keep your prospect list up-to-date.

Customer Retention Vs. Customer Acquisition

By Marissa Bullis
Mar 12, 2021

Finding new customers may be the ultimate goal of sales. But that doesn’t mean you should take you current customers for granted. Repeat customers keep your business running. And they provide online reviews, a critical piece of digital marketing. Contrary … Continued

How to Write the Perfect Newsletter

By Marissa Bullis
Mar 10, 2021

Contrary to what you may believe, converting a lead into a customer isn’t the ultimate goal of sales. Large and small companies alike rely on repeat customers to keep their businesses afloat. Retaining your current customers is in many ways … Continued

Sales KPIs that Actually Matter

By Marissa Bullis
Mar 08, 2021

In the world of sales, there’s more than one metric for success. Business owners and sales managers alike should study Key Performance Indicators, also known as KPIs, to determine whether they’re making progress-or flatlining-in the sales department. To gain a … Continued

What Is a Lead Source?

By Marissa Bullis
Mar 03, 2021

The term lead source refers to a marketing channel that introduces prospective customers to your business. This includes ads, social media profiles, links to your website-basically any marketing that’s successfully directing customers to your business. Identifying your lead sources is … Continued

92% of all customer interactions happen over the phone.

By Marissa Bullis
Mar 01, 2021

Takeaway: Contrary to what you may believe, cold calling isn’t going anywhere. A good tactic is to spend some time each day calling friends in your industry. You can find out about developments in their companies which can help you … Continued

Marketing Software for Agencies

By Marissa Bullis
Feb 03, 2021

Not every business is working towards the same marketing goals. Whether you’re prioritizing organic or paid ads, building your website or updating your branding, Visual Visitor can help you achieve your goals. To help you determine which software is right … Continued

Why Should You Send an Email Newsletter?

By Marissa Bullis
Feb 02, 2021

One of the best ways to connect with your current customer base is to send a regular newsletter. Not only is it cost-effective, it’s also easy to set up. Plus, it can help you accomplish the following objectives: Update your … Continued