Why Email Marketing Works

By Marissa Bullis
Jan 14, 2021

The marketing landscape is constantly changing. Certain advertising channels have seemingly lost their appeal, while others have risen to take their place. Surprisingly email hasn’t lost traction. In fact, more people than ever before are using email, with a worldwide … Continued

Reviews: A Critical Component of Your Online Reputation

By Marissa Bullis
Jan 13, 2021

Much as you might wish otherwise, no business is exempt from the power of online reviews. In the digital age, reviews have replaced personal recommendations. In fact, modern consumers consider reviews to be a more important factor than pricing or … Continued

Concerned About Customer Retention?

By Marissa Bullis
Jan 04, 2021

Increasing your sales should never come at the expense of alienating your current customer base. Why? Repeat customers play a vital role in keeping your company afloat. Plus, it’s cheaper and easier to solicit a sale from a former customer … Continued

All the Places You Can Use Call Tracking

By Marissa Bullis
Dec 30, 2020

Over the years, the marketing landscape has expanded to include digital, as well as traditional, advertising platforms. Consequently, businesses have more choices than ever about how and where to advertise their products. Investing in effective ads and eliminating their ineffective … Continued

Reviews Are More Important Than Ever…

By Marissa Bullis
Dec 29, 2020

The statistics are in and online shopping is more popular than ever. The pandemic has made customers weary of in-person shopping and businesses with online stores are poised to benefit. Now that customers have got in the habit of purchasing … Continued

7 Tips for Setting Up Your Instagram Account

By Marissa Bullis
Dec 23, 2020

Social media is quickly becoming the most wide-reaching, and influential, marketing channel. Facebook in particular has more than 2.7 billion users while Instagram has more than 1 billion. These two channels alone could encompass a huge percentage of your prospective … Continued

Help! I’m Spending Too Much Money On Marketing

By Marissa Bullis
Dec 22, 2020

Charlie is an Account Manager at Jupiter Tech, an IT company. Recently, he’s started running ads on Google Adwords and Facebook. He also invested in email marketing. It appears as though he’s moving in the right direction-his company has already … Continued

Understanding Your Bounce Rate

By Marissa Bullis
Dec 17, 2020

What Is a Bounce Rate? When someone clicks on one of your pages and leaves without viewing another page on your site, they contribute to your bounce rate. This measurement is helpful because it quantifies the value of your website. … Continued

Help! My Marketing Strategy Isn’t Working

By Marissa Bullis
Dec 14, 2020

Kathy has owned Potomac Financing, an equipment leasing company, for more than 10 years. Despite investing in SEO and pay per click campaigns, she isn’t seeing a great return on her investment. Her marketing strategy isn’t working. And it’s costing … Continued

Leveraging the Power of Online Reviews

By Marissa Bullis
Dec 11, 2020

Reviews play a critical role in establishing a business’s reputation. Case in point, when a customer searches for a business online, reviews are likely the first thing they come across. Consequently, businesses should make it a priority to encourage their … Continued

Is Your Marketing Strategy Paying Off?

By Marissa Bullis
Dec 10, 2020

Your marketing team invests time and money organizing advertising campaigns. These might consist of PPC ads, email blasts and digital marketing. But how do you know your efforts are working? Without Email and Call Tracking software, you won’t be able … Continued

Help! I Don’t Have Any Reviews

By Marissa Bullis
Dec 09, 2020

Tom recently purchased Inklings Bookshop. The location couldn’t be more ideal. A large university campus is within walking distance of the store and his closest competition is more than 40 miles away. Despite setting competitive prices and updating his storefront, … Continued

Getting the Most Out of Your Website

By Marissa Bullis
Dec 08, 2020

Over the past decade, online shopping has grown exponentially. According to one study, 43% of Americans claim to shop online regularly, while 25% of the population admit to shopping online at least once a month. What does this mean for businesses? … Continued

What Happens After You Hit Send?

By Marissa Bullis
Dec 07, 2020

All too often, sales reps grapple with the age-old question of whether leads are reading their emails. Waiting for a response can be frustrating, especially if you crafted the perfect sales pitch. But with Visual Visitor, you won’t have to … Continued

Why You Shouldn’t Rely on Google for Call Tracking

By Marissa Bullis
Dec 04, 2020

What is Google Call History? Earlier this year, Google launched a call tracking service known as Google Call History. Business owners who are new to call tracking may be tempted to use Google Call History. Not only is it easy … Continued