Category: Email

A Practical Guide to Email Compliance: CAN-SPAM, SPF, DKIM, DMARC

May 21, 2026 | 7 minute read

Reading Time: 7 minutesIf your sales or marketing team uses automated email outreach, compliance is not optional. It is a business-critical function. The rules governing commercial email have grown more complex. Regulations like the CAN-SPAM Act establish legal minimums, while email authentication standards like SPF, DKIM, and DMARC determine whether your messages actually reach the inbox. Violating either […]

Reading Time: 7 minutes

Surviving the Spam Folder: The Hidden Mechanics of AI Email Deliverability

Apr 01, 2026 | 4 minute read

Reading Time: 4 minutesEmail marketing remains one of the most profitable channels for business growth. Yet, getting messages into inboxes—not spam folders—has never been more difficult. Email providers, like Google and Microsoft, continuously update their algorithms. They scan every sender for proof of reputation, legitimacy, and consistency. Businesses must now manage technology, compliance, and content together to achieve […]

Reading Time: 4 minutes

Retargeting Ads vs. Remarketing: What’s the Difference?

Dec 03, 2025 | 3 minute read

Reading Time: 3 minutesRetargeting and remarketing are both powerful digital marketing strategies focused on re-engaging audiences who have previously interacted with your brand. However, the two terms are not interchangeable—each takes a distinct approach, leverages different channels, and is best suited to specific objectives. Understanding how and when to use retargeting versus remarketing can supercharge your campaigns, maximize […]

Reading Time: 3 minutes

What is CAN-SPAM Compliance?

Sep 16, 2025 | 3 minute read

Reading Time: 3 minutesThe CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a U.S. federal law established in 2003 to regulate commercial email communications. Its main goal is to reduce unwanted and deceptive email marketing—often called “spam”. The CAN-SPAM Act establishes best practices for businesses, ensuring that consumers know exactly who’s contacting them and […]

Reading Time: 3 minutes

Building Customer Trust Through Responsible First-Party Data Practices

Sep 03, 2025 | 3 minute read

Reading Time: 3 minutesIn today’s hyper-connected world, customers are more informed—and more cautious—than ever about how their data is collected, stored, and used. The rise of data privacy regulations, frequent headlines about data breaches, and growing public awareness of digital rights have made trust an indispensable currency for brands. As businesses recalibrate for a privacy-first era, the ethical […]

Reading Time: 3 minutes

Get to Know Your AI Sales Rep

Jul 30, 2025 | 5 minute read

Reading Time: 5 minutesHow many employees would it take to create unique, unduplicated emails targeting each new prospect that reaches your site today? How many more would it take to reach out to those customers 3, 4, or 5 times, with additional unique emails designed to nudge them towards a sale or a meeting with your sales team? […]

Reading Time: 5 minutes

New Google and Yahoo Email Requirements Seek to Shake Up Spam

Apr 10, 2024 | 5 minute read

Reading Time: 5 minutesWould an automated email list created from the warm leads visiting your site help your team convert website traffic into customers? If you answered yes, which, let’s face it, everyone should, then we have the product you’re looking for.

Reading Time: 5 minutes

+Person: Grow Your Email List Now

Jan 04, 2023 | 4 minute read

Reading Time: 4 minutesWe all know that email is an effective marketing tool, but did you know that Visual Visitor can help you grow your email list now with +Person? Suppose your team is using email as a means of reaching out to new customers, old customers, or future customers. In that case, you need to read more […]

Reading Time: 4 minutes

B2B Email Marketing Campaigns

Feb 24, 2022 | 5 minute read

Reading Time: 5 minutesWe are all looking for ways to enhance our inbound visitor identification processes, but have you looked at your supporting B2B email marketing campaigns? Email marketing campaigns are often an underused power tool for B2B sales that can be used to attract, develop, and retain customers. We are going to discuss four of the most […]

Reading Time: 5 minutes

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Category: Email

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