Person-Level Advertising vs. Account-Based Marketing: Which One Is Right for You?
Reading Time: 4 minutesFor the past decade, account-based marketing has been the hallmark of a...
Contact-Based Marketing (CBM): The Emerging Category You Need to Know
Reading Time: 5 minutesMarketing teams have spent years chasing accounts and audience segments. We built...
What Is an Identity Graph and How Does It Work?
Reading Time: 5 minutesEvery tactic you run to drive traffic ends the same way. Someone...
The Website Visitor Identification Glossary
Reading Time: 12 minutesIf you have spent any time researching website visitor identification, you have...
Understanding the California Consumer Privacy Act (CCPA)
Reading Time: 6 minutesThe California Consumer Privacy Act (CCPA) (as amended by the California Privacy...
CIPA and Digital Marketing Today
Reading Time: 7 minutesAt Visual Visitor, we speak with many partners who are navigating California...
7 Questions to Ask When Evaluating Website Visitor Identification Vendors
Reading Time: 7 minutesUp to 98% of your website visitors leave without filling out a...
WebID +Person vs Traditional Retargeting: Turning Anonymous Traffic Into Owned Audiences
Reading Time: 5 minutesTraditional retargeting follows cookies. WebID +Person follows people. That one shift turns...
How Agencies Can Use WebID +Person to Prove ROI and Win Bigger Retainers
Reading Time: 5 minutesAgency retainers are under pressure. Clients want proof that marketing is working,...
Match Rate Matters: Comparing WebID +Person to Other Website Visitor Identification Tools
Reading Time: 6 minutesWhen evaluating website visitor identification software, most buyers focus on features, price,...
Identity Resolution 101
Reading Time: 5 minutesHow WebID +Person Re-Engages Website Visitors You Thought You Lost Identity resolution...
A Practical Guide to Email Compliance: CAN-SPAM, SPF, DKIM, DMARC
Reading Time: 7 minutesIf your sales or marketing team uses automated email outreach, compliance is...
Person-Level Advertising vs Standard Retargeting: What CMOs Need to Know
Reading Time: 6 minutesMost marketing budgets still treat retargeting as the gold standard for re-engaging...
The New Website Funnel
Reading Time: 5 minutesIdentify (WebID+Person) → Target (Person-Level Advertising) → Automate (AI Sales Rep) Website...
Why Pixel Retargeting Is Failing Dealerships (And What to Do Instead)
Reading Time: 4 minutesDigital advertising is one of the largest expenses for modern automotive dealerships....