Why Analytics Matter

Oct 31, 2015 | 4 minute read
Reading Time: 4 minutes

and how can they help?

I’m sure that you have all seen the Analytics section on your Visual Visitor dashboard – and maybe you wondered how that was supposed to help you …add Contacts …add Customers …Grow Your Business!  We have outlined a few areas that the data you gather from Visual Visitor Analytics can be used to do just that.

Location:

Where are your visitors located?  Your Visual Visitor analytic data can show you which countries, states or regions provide the most traffic to your site.  You can then take that information and focus your marketing efforts to either increase your traffic in areas of lower volume, or fine tune your marketing in areas of higher volume.

A Step Further:

Use this data to better see if there is a correlation between conversion rates and location as well.  Just because certain areas show a higher volume of traffic does not mean that they also have a higher conversion rate. Quantity versus Quality.

Device:

How are people accessing your site?  Does your traffic originate from mobile devices, laptops, or desktops?  Knowing which devices your customers are using to access your site is a valuable tool for any business as it allows you to optimize the design of your website accordingly.

A Step Further:

How do sales or conversion rates stack up by device?  Why is it important to know and what does it tell you?  Conversion and bounce rates by device can highlight issues like page load time, formatting issues, form issues, etc.  Use the analytic data provided by Visual Visitor to tie that information directly to customer visits!

Referrer

How is traffic getting to your site?  Knowing this allows you to better focus your marketing dollars to maximize for higher sales/conversions.  For example, is your traffic coming from other websites, add campaigns, email campaigns, or social media?

A Step Further:

You can now take that information and combine it with your conversion information to know which marketing path has the highest conversion rate!

Entry and Exit Pages

Where your customers originally enter your site and where they exit are also valuable marketing tools.  This information will allow you to perfect those entry pages as you know they are high volume.  It will also tell you which pages you might need to re-evaluate and tweak a bit by the higher exit volume or bounce rate.  Bounce rates (the percentage of visitors who leave your site after visiting just one page) can indicate a problem with the information on the page, or with the page itself (load time, failed links, etc).

A Step Further:

Do your exit pages have higher rates for a certain type of device?  Example: do mobile devices have a higher bounce rate or tend to leave more often after visiting a certain page?

Interested in learning more about Visual Visitor and how it can help your business grow?

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