Jun 08, 2016 | 3 minute read Reading Time:
By: Carrie Miller
Digital Marketing is a tough business and there are many challenges that must be overcome; like resources, barrier to entry, bosses with strong opinions. Success is judged by traffic, likes, followers and sometimes that is not an accurate rate of measure. Here are few common mistakes that digital marketing teams find get repeated over and over.
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Budgeting
Gone are the days of free social media marketing. Now there are Facebook Ads, Twitter Ads and more. You have to not only decide if you want to run an ad, but what type of ad should it be? A boosted post, a page like, a website click. Decisions decisions. And to top it off, you have to decide if you should trust their algorithms to decide the best times to focus on the ads or should you schedule certain times of day and certain days of the week.
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ROI
As with most things in business, you must be able to prove that your digital marketing campaign is effective. This can be difficult. An example, followers on Twitter – are they following you because they are interested in your product, or because they are trying to boost their followers and want you to follow them back? And you might show that you got 50+ clicks from your campaign, but did you really? This is a place that an anonymous website visitor identification and tracking software like Visual Visitor can come in handy. With a handy tag at the end of your links, you can track those clicks and demonstrate the value to your superiors.
Engaging Content
Is your content relevant to your product? We want to attract and engage, but not if it does not properly represent what you are selling. Bait and switch with a budget is not a recommended digital marketing campaign plan.
Conclusion
These are just a few things that are common mistakes for digital marketing campaigns. Build your budget based on the campaign you are running, track your ROI to show campaign effectiveness, and create content that is both engaging to your audience and relevant.
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