The franchise industry has been riding the wave of growth and prosperity for the past few years. While the rest of the economy has been limping along, franchise businesses have been growing steadily. In fact over the past four years, the franchise industry has seen record growth. This year is shaping up to be another […]
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From our blog
We all use social media to share information with our friends, family and business associates. The sharing of information via social media plays a significant role in how we interact, market and promote our companies. Let’s look at how the various social media outlets fare in the competition to capture social shares: Looking at the […]
A recent study by BIA/Kelsey shows franchise owners are adopting digital marketing strategies at a faster pace than independent small business owners. The growth of digital marketing is expected to continue for the foreseeable future with digital expected to grab approximately 25% of ad spend market share by 2016. What makes franchisees so receptive to […]