Implement Call Tracking into Your Tactics

Jun 25, 2020 | 2 minute read
Reading Time: 2 minutes

Are you still waiting to implement Call Tracking to follow your sales and marketing effectiveness? Why?

Call Tracking with Visual Visitor is a simple remedy that will allow you to move from a business that is struggling to keep up, to a business that knows exactly what it takes to establish an effective marketing campaign.

Do you know which marketing campaigns your incoming calls are coming from? Are your hard-earned marketing dollars going to the ads and campaigns that actually bring in the calls?

Let’s start with the basics.


Call Tracking with Visual Visitor is a tool that allows you and your team to effectively track the marketing campaigns that drive the calls to your business. By using this tool, you can tie phone numbers to your online and offline advertising, social media campaigns, landing pages, etc. Doing this will allow you to track the effectiveness of those platforms and campaigns.

What does this mean? Knowing which online and offline advertising drives the calls will allow you and your team to put the funds where they do the most for you – avoiding wasting funds where you are not getting the conversions.


It’s really simple. Call Tracking works by assigning unique phone numbers to different advertising sources. When the prospect sees your ad, they call the unique phone number that is then forwarded to your regular business phone (or whatever phone number you would like). Visual Visitor is then able to collect metrics about the call, record and transcribe the call if you would like, notify you by text or email, and many more options.

This concept also extends to tracking online marketing efforts. If you are running the latest version Visual Visitor’s installation code, you will have the option to configure “Dynamic Number Insertion” (DNI). DNI is a beneficial but straightforward option. It allows us to evaluate the source of the visitor and change the phone number displayed on your website accordingly. A great example of DNI is configuring a tracking phone number for Google Adwords. Once the phone number has been set, any visitor that clicked on one of your Google Adword Ads will have your unique Google Adwords tracking phone number displayed on your website instead of your regular business number.

Know precisely how much of your marketing efforts help your business grow so that you can make better marketing investments. Experience the power of Visual Visitor’s Sales & Marketing Toolkit today!

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