Mar 18, 2021 | 2 minute read Waiting for a response is frustrating. Especially when you suspect the recipient hasn’t even opened your email. Sometimes, you can get away with sending a follow-up email. But other times, it’s a safer bet to simply wait it out. Fortunately, this isn’t a choice you have to make blind. With the help of email tracking software, you can determine whether your email was opened. This in turn helps you figure out if it’s worth it to send a follow-up.
How does email tracking work? When you download Visual Visitor, it’s as simple as clicking a button. That’s right, all you have to do to track your email is check the “tag” button. As a result, you’ll receive a real-time alert letting you know when your email is opened. Our software can detect:
- Who opened your email.
- Where the recipient is located.
- How many times the recipient looked at your email.
And that’s not all we can do for you. Every time a tagged visitor returns to your website, we’ll send you a notification. We can even tell you which pages they looked at and how long they spent looking at each page.
If a recipient neglects to open your email but returns to your site, there’s still a possibility you can convert them. Perhaps a follow-up email is necessary.
Email tracking is also helpful when you’re sending mass email blasts. Simply hit the tag button and track your entire prospective customer base. Find out which recipients are engaging with your emails and browsing your site. This in turn helps you identify hot leads.
Curious about email tracking? Click here to sign up for our free trial. Take the guesswork out of emailing.
