Nov 17, 2014 | < 1 Are You Using Google Callout Extensions?
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By: Ginny H.
Google’s Callout Extensions bring added emphasis to online lead generation efforts. With strategic content placement in call out extensions, advertisers can expect to see increased click through rates and, with luck, more conversions. Google explains that callout extensions provide space for additional text. Google encourages the use of this space to detail information about your business and its products or services.
Callout extensions provide up to 25 characters of additional content in each of three callout areas. Information included should complement and enhance the content already included in your ad. Ideas for content in the callout extension include unique features, benefits of using your product and special offers.
Some examples of callout extensions seen online include:
- Book An Appt Online
- Print Offers & Deals
- Free Online Quote
- Free Shipping
- Price Matching
- Take a Virtual Tour
- View New Listings
Ads appearing at the top and bottom of Google search results pages can take advantage of callout extensions.
More information on Google Callout Extensions can be found here.
