![](/wp-content/uploads/2023/06/calender-icon.webp)
In 2016, we introduced our Keyword Level Call Tracking feature. To improve our customers’ marketing ROI, we developed a product that uncovers the advertising source behind the phone call (i,e. PPC ad, social media, website post). Our Call Tracking feature goes one step further than our competitors by identifying the specific keywords that precipitated a phone call.