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Marketing strategy

The Website Visitor Identification Glossary

If you have spent any time researching website visitor identification, you have probably run into a wall of terminology: identity resolution, deterministic matching, hashed email…

Jul 02, 202615 min read

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Marketing strategy

4 Ways Website Visitor Tracking Software Works

Website visitor tracking software from Visual Visitor in your B2B sales resource kit will help amplify your current sales plan. These actionable insights from your own website will show…

Mar 16, 20225 min read

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Marketing strategy

B2B Email Marketing Campaigns

We are all looking for ways to enhance our inbound visitor identification processes, but have you looked at your supporting B2B email marketing campaigns? Email marketing campaigns are…

Feb 24, 20225 min read

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Sales intelligence

What Is Sales Intelligence? Does it Make Me Smarter?

Sales Intelligence can be defined as the process of collecting data for the purpose of lead generation and/or building an Ideal Customer Profile. Ideally, Sales Intelligence data should…

Oct 07, 20213 min read

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Marketing strategy

What is Account Based Marketing (ABM)?

Businesses that adopt Account Based Marketing (ABM) utilize their marketing resources to target a specific set of accounts. This system requires sales and marketing teams to work together…

Sep 16, 20214 min read

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Marketing strategy

What is Your Ideal Customer Profile?

An Ideal Customer Profile, also known as an ICP, is a set of characteristics which distinguish your most valuable customers. Not every lead is worth pursuing and an ICP helps you sort the…

Sep 14, 20213 min read

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