Why Identity Matters More Than Cookies
Aug 26, 2026 | 4 minute read Reading Time: 4 minutesFor years, digital marketers leaned heavily on cookies to understand audiences, build retargeting pools, and measure campaign influence. That model is becoming less dependable as browsers tighten controls, privacy expectations rise, and marketers push for more durable ways to connect spend to pipeline. Identity matters more than cookies because cookies were never the customer. They […]
Reading Time: 4 minutes
