Tag: B2B Sales

Retargeting for B2B: Strategies for Long Sales Cycles

Sep 05, 2025 | 3 minute read

Reading Time: 3 minutesNavigating the B2B sales process often means facing extended buying cycles, diverse stakeholder groups, and nuanced decision-making. Retargeting—using digital ads and personalized content to re-engage prospects who’ve already shown interest—has evolved into an indispensable approach for keeping potential buyers engaged across this elongated journey. Let’s explore the specific tactics agencies and B2B marketers should use, […]

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The Future of B2B Marketing - Right Time, Right Place, Right Person

Feb 11, 2022 | 2 minute read

Reading Time: 2 minutesWhat is Permission Marketing? Traditional marketing revolves around interruptions. Pop-ups, billboards, and commercials draw your attention away from what you were looking at – they interrupt your day. Unfortunately for marketers, no one likes being interrupted. People want to watch tv shows – not commercials. They want to listen to music – not radio ads. […]

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"Sales is easy," said nobody ever. - Common B2B Sales Problems

Jan 31, 2022 | 3 minute read

Reading Time: 3 minutesWhen it comes to B2B sales, many things that can go wrong. From disorganization to poor leadership, plenty of mistakes can stand in the way of success. And while some missteps are obvious, others are more difficult to detect. Read on for a list of the most common pitfalls in B2B sales. 1. Inadequate […]

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The Best Practices for Sales Prospecting

Nov 04, 2021 | 5 minute read

Reading Time: 5 minutesDoes your business find that it is getting harder to keep prospects? Are your potential leads/buyers disappearing faster than you would like? Is it getting harder to grow your business as your opportunities are drying up? These things could all be indicative of a bigger problem... your sales pitch. If you find yourself in this […]

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Prospecting with LinkedIn: Fundamentals That Every Salesperson Should Know

Sep 30, 2021 | 3 minute read

Reading Time: 3 minutesLinkedIn is a great prospecting tool for B2B sellers. Why? It’s wide-reaching. LinkedIn has over 756 million registered users and 57 million businesses. It’s packed with data. Each profile has a ton of info you can use leverage to build your prospecting list. It’s cost-effective. A basic LinkedIn account is free. Before LinkedIn, sales reps […]

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