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Tag: intent-data

Fake Intent vs. True Intent: Why 90‑Day‑Old Auto Data Is Costing Dealerships Sales

Fake Intent vs. True Intent: Why 90‑Day‑Old Auto Data Is Costing Dealerships Sales

Mar 04, 2026 | 6 minute read

Reading Time: 6 minutesThe Hidden Cost of Outdated Data In today’s hyper‑competitive automotive marketplace, digital advertising budgets are larger than ever. Dealerships invest heavily in paid search, social campaigns, and lead generation programs to reach active vehicle shoppers. But all that spend means nothing if the audience targeting is obsolete. Most automotive marketing platforms rely on legacy intent […]

Reading Time: 6 minutes
Buyer Intent Data Terms Every B2B Marketer Should Know... (and the list keeps growing!)

Buyer Intent Data Terms Every B2B Marketer Should Know... (and the list keeps growing!)

Sep 28, 2021 | 4 minute read

Reading Time: 4 minutesB2B buyers spend a lot of time researching online and only rarely do they reach out to a sales rep. What does this mean for B2B sellers? Waiting for buyers to make the first step is a losing strategy. Fortunately, there are ways to detect these elusive leads before they reach out to you-or your […]

Reading Time: 4 minutes
What is Buyer Intent Data? (Hint – It’s a Digital Super Power)

What is Buyer Intent Data? (Hint – It’s a Digital Super Power)

Sep 22, 2021 | 4 minute read

Reading Time: 4 minutesInformation concerning a business’s web-based consumption that provides insight into their interests is known as buyer intent data. When someone clicks on a blog, infographic, product review, or case study, they’re issuing an intent signal. Intent software picks up on these signals and measures how likely the searcher is to make a purchase. This process […]

Reading Time: 4 minutes

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