The Evolution of Customer Identity
Sep 02, 2026 | 4 minute read Reading Time: 4 minutesCustomer identity has changed dramatically over the last two decades. What once looked like a collection of isolated sessions, list records, and campaign touches has evolved into a more connected and strategic view of people, accounts, and behavior across channels. This evolution reflects changes in technology, regulation, buyer behavior, and the growing need for revenue […]
Reading Time: 4 minutes
