Tag: data privacy

Understanding the California Consumer Privacy Act (CCPA)

Jun 29, 2026 | 6 minute read

Reading Time: 6 minutesThe California Consumer Privacy Act (CCPA) (as amended by the California Privacy Rights Act, or CPRA) sets strict rules for how businesses collect and use personal information from California residents, and Visual Visitor offers visitor‑identification and analytics tools that are designed to operate within those rules when configured correctly. What CCPA Is The CCPA is […]

Reading Time: 6 minutes

What the California DROP Act Means for Sales Prospecting

Jun 29, 2026 | 5 minute read

Reading Time: 5 minutesAnd What We're Doing About It If you've been following California's evolving privacy landscape, you've probably heard about the Delete Act — and its enforcement mechanism, DROP (Delete Request and Opt-out Platform). As of 2026, this law is no longer on the horizon. It's here. And if your sales or marketing team relies on contact-level […]

Reading Time: 5 minutes

First-Party Data vs. Third-Party Data: Key Differences and Why It Matters

Nov 05, 2025 | 3 minute read

Reading Time: 3 minutesUnderstanding the Foundations In today’s privacy-first marketing landscape, the distinction between first-party and third-party data is essential for businesses aiming to build genuine customer relationships and drive performance. First-party data refers to information a company collects directly from its audiences—be it customers, website visitors, or app users—through owned channels such as websites, apps, email, and […]

Reading Time: 3 minutes