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Marketing strategy

The Future of Digital Identity

A simple tension will shape the future of digital identity. Marketers need better recognition, better measurement, and better personalization. On the other side of the coin, buyers,…

Sep 30, 20264 min read

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Marketing strategy

Why Identity Is Becoming Marketing’s Most Valuable Asset

Marketing has always depended on information advantages. The teams that know more about their audience, their timing, and their source of demand usually make better decisions than teams…

Sep 23, 20263 min read

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customer identity

The Future of Digital Identity

Why Identity Is Becoming Marketing’s Most Valuable Asset

Nothing matches that yet.

Reading about it is one thing.