Tag: buyer-intent-data

Reading Time: 4 minutesB2B buyers spend a lot of time researching online and only rarely do they reach out to a sales rep. What does this mean for B2B sellers? Waiting for buyers to make the first step is a losing strategy. Fortunately, there are ways to detect these elusive leads before they reach out to you-or your […]

Reading Time: 4 minutesInformation concerning a business’s web-based consumption that provides insight into their interests is known as buyer intent data. When someone clicks on a blog, infographic, product review, or case study, they’re issuing an intent signal. Intent software picks up on these signals and measures how likely the searcher is to make a purchase. This process […]