#1 ZoomInfo Alternative

The Best ZoomInfo Alternative at a Fraction of the Price

Most customers save over $29,000 per year when switching to Visual Visitor

Why are Companies Switching to Visual Visitor from ZoomInfo?

Quality & Quantity of Data

Most prospects don’t think much about data quality other than “how good is your data?” The easiest way to explain that is to point to our methodology. With over 11 years in business, we are fanatics about our data quality. We grade our data on five pillars:

  • Accuracy
  • Completeness
  • Reliability
  • Relevance
  • Timeliness

In today’s business environment, data quality characteristics ensure that you get the most out of your information. When your information doesn’t meet these standards, it isn’t valuable.

All of our data is backed by our Industry-Leading Contact Confidence Score. We even built an automated refund system. So if you encounter a contact that is not quality, we refund your account automatically.

The quantity of data is, well, gigantic. Here is a snapshot of our depth of data:

  • 606 million contacts
  • 19 million cell phones
  • 121 million professional email addresses
  • 92 million personal email addresses

The volume of data we process daily gets your sales and marketing teams closer to the prospect so you can close more deals in less time.

Functionality

Visual Visitor and ZoomInfo include most of the same functionality – Buyer Intent Data, B2B Contact, Website Visitor ID, and first-party data integration (including Email and Email Marketing). See the comparison with ZoomInfo below.

Additionally, we have functionality that will make a big difference for your sales and marketing teams – Person level tracking.

Our Chrome, Outlook, and Gmail plugins make complex data super-easy for even the most technically challenged salesperson.

Lastly, we listen to our customers. So many of our features came from customers’ suggestions. Got a great idea? We’d love to hear it.

And Finally, Price

The ROI (Return-On-Investment) with Visual Visitor is many times higher. With ZoomInfo, you pay 3 to 6 times more for a product with the same level and quality of data as we have in Visual Visitor. The ROI from Visual Visitor will be much higher.

With Visual Visitor, you get all the data all the features at a great price. No gotchas. No games. Simple, easy-to-understand pricing.

Seriously, why would you want to spend more? Most customers save over $29,000 per year when switching to Visual Visitor. Let us show you the savings.

ZoomInfo Pricing Title Slide
Visual Visitor Vs. ZoomInfo
 
Visual Visitor Vs. ZoomInfo
We Make Sales Easier
Your Sales Funnel
Find Anyone, Anywhere
Confidence Score
ZoomInfo – Pricing Comparison
ZoomInfo Pricing Chart
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Still not convinced? What other Say...

Customer Reviews From Around the Internet

CompetitorPriceROIServiceSupportTrainingGuarantee
Jason Herman Avatar
5 out of 5 stars
Jason Herman
6/05/2026
Software = 10/10, ease of use = 10/10, client satisfaction = 10/10, support = 10/10. This is a REVOLUTIONARY service and EVERY website on the planet should install it IMMEDIATELY.
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Bree Wray Avatar
5 out of 5 stars
Bree Wray
4/15/2026
Stephanie has been such a huge help! She responds quickly, explains everything clearly, and always finds a solution. I really appreciate how willing she is to go the extra mile, whether that’s replying by email or hopping on a call to walk things through. Couldn’t ask for better support!
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mike piercey Avatar
5 out of 5 stars
mike piercey
4/01/2026
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Ryan D'Emic Avatar
5 out of 5 stars
Ryan D'Emic
2/05/2026
We’ve found Visual Visitor extremely helpful for gaining deeper insight into website visitors and intent. Simple to use and very effective. They have an excellent team as well.
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Elizabeth Crews Avatar
5 out of 5 stars
Elizabeth Crews
1/29/2026
Any time I have a technical support question I always get a quick and helpful response from a real person. Recently I was having trouble uploading a file that was too large and the success team quickly offered to do it themselves. Refreshing to get true customer support!
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Pete Busam Avatar
5 out of 5 stars
Pete Busam
12/02/2025
Outstanding Support for Years - True Partnership
We've been partnered with Visual Visitor for many years, and their customer service continues to impress. Whether we reach out with sales questions or need technical support, we always receive prompt, helpful responses. Their team is knowledgeable and genuinely invested in helping us succeed. It's refreshing to work with a company that provides good old-fashioned customer support - they truly stand behind their clients. Highly recommend!
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Frequently Asked Questions

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Sales intelligence software can save you big when it comes to lead generation and nurturing. However, the huge cost of ZoomInfo averaging over $35,000 a year) can be prohibitive to many companies. Luckily, ZoomInfo isn’t the only source for B2B contact data and website visitor identification software. Click here to read more about ZoomInfo’s cost-effective alternative, Visual Visitor

Pricing for ZoomInfo depends on a few factors including your number of users, credit usage, and preferred features. Most sales intelligence providers operate on a pay-for-what-you-need basis. Click here to read more about the variables which dictate pricing for Visual Visitor’s sales intelligence platform.

ZoomInfo doesn’t specify pricing on their website. Their plans average around $35,000 a year and increase depending on features and usage. This is significantly more expensive than other sales intelligence software. To learn more about a much less alternative to ZoomInfo, click here.

ZoomInfo offers a 14-day free trial after which you can continue to access a free, albeit limited, account or upgrade to a paid version. Paid plans average over $35,000 a year. Companies that can’t afford ZoomInfo’s paid account should consider alternatives like Visual Visitor. Visual Visitor’s sales intelligence platform offers the same features as ZoomInfo at a fraction of the cost. You can read more about Visual Visitor’s data here.

Sales intelligence software like ZoomInfo can streamline your lead generation process and maximize your growth. To that end, it can be incredibly valuable. However, ZoomInfo’s annual cost is over $35,000 a year makes it inaccessible to many businesses. Fortunately, there are other providers like Visual Visitor with a much lower starting price. Click here to read more about the value of sales intelligence data.

One of the few full-featured direct competitors to ZoomInfo is  Visual Visitor. In contrast to ZoomInfo, Visual Visitor offers the same features (Intent Data, B2B Contact Database, Website Visitor ID and Email Tracking integration) at a much lower price point. To learn more, click here.

ZoomInfo is not affiliated with Zoom, the video conferencing app. ZoomInfo is a sales intelligence platform like Visual Visitor. Click here to read more about the benefits of a sales intelligence platform.

Visual Visitor is a cost-effective alternative to ZoomInfo. Like ZoomInfo, Visual Visitor’s platform is equipped with visitor identification software, buyer intent data, and prospecting data. Users rely on Visual Visitor for lead generation and lead nurturing tools. You can read more about our features here