The Counter

Description

• Were on a mission to challenge the way people think about burgers. Were about creative construction. We think life is about experiences. Trying stuff. Learning. Being Inventive. So weve searched for ingredients, chosen quality meats, created sauces, toasted buns, melted cheeses and indulgent shakes that shout flavor. Show us what youve got. Create endlessly.OPENING ITS ORIGINAL SANTA MONICA, CA LOCATION IN 2003, The Counter® has quickly gained national acclaim. GQ magazine columnist Alan Richman named The Counters Build Your Own Burger to his list of the best burgers in America, and The Oprah Winfrey Show featured The Counters inclusion on Richmans list, highlighting the 20 Hamburgers You Must Eat Before You Die. The Counter® has been featured in several major publications including Sunset Magazine, Travel + Leisure, Los Angeles Magazine as well as various business publications such as Fast Casual, Business Week, and Restaurant Hospitality.The Counter® is an upscale entrant into the casual dining segment, one of the restaurant industrys strongest growth areas according to industry publication Fast Casual magazine. The Counter® appeals to all demographics including adults, teens, kids, baby boomers, and seniors.It has an innovative menu and setting that drives repeat business not only through traditional lunch and dinner segments or catering and private parties, but also as an afternoon or weekend hangout or simply a place to grab a late-night meal. The Counter® is a full-service restaurant with an average per customer bill of $12.50 and average annual unit volumes of $2.8 million for stores open one year or more.
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  Headquarters:5973 Avenida Encinas Ste 300 , Carlsbad, California, United States

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  Phone Number:

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  Website: https://www.thecounterburger.com

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  Employees:278

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  Revenue:$10 - 50M

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  Legal Name:The Counter

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• |  NAICS Code: 423440  |

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