Innovation Within

Description

• Until now measuring a teams efficiency in achieving product-market fit has largely been a subjective process for pre product-market fit investors. Based on a post mortem by founders and investors of nearly a 150 early stage startups that raised on average $1.3m each, CB Insights reports that nearly half cited No market need as the top reason for failure. This CB Insights report is the tip of the iceberg when the real failure rates are almost 90% for early stage ventures. The numbers are even larger in corporate growth portfolios when you take into account the capital inefficiency of M&A, product failures and lost market share. But what if we could objectively measure product-market fit metrics?For teams, Customer Discovery Management is the precursor to using a CRM platform. For innovation growth portfolio managers, a Customer Discovery Management platform de-risks the portfolio beta. Customer Discovery Management has transformed innovation into a process that can be instilled, measured and scaled within the enterprise. Enterprises can now invest in their most valuable asset, its workforce, to sense and respond to technology and market shifts with the agility and capital efficiency of startups.We provide a Customer Discovery Management solution that de-risks an innovation portfolio enabling teams to sense and respond to tech and market disruption unlike ideation platforms.
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  Headquarters:463 Isbel Drive , Santa Cruz, California, United States

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  Website: https://www.innovationwithin.com

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  Employees:6

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  Revenue:$1 - 10M

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  Legal Name:Innovation Within

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• |  NAICS Code: 334614  |

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