Theory Research

Description

• We model consumers' mindset to provide absolute clarity into how brands and other important ideas live in consumers minds. Mind-Modeling our proprietary research method takes advantage of proven psychoanalytic techniques that enable people to realize and vividly articulate their thoughts and feelings, including those that typically operate in the subconscious. Mind-Modeling integrates a vast range of consumer insight into a unified model that tells the full story of how consumers think and feel, enabling managers to: step inside their consumers mind and accurately see and understand the world from their point of view develop brand & innovation strategies that connect to the reality of consumers hearts, minds and lives Whether youre a brand team seeking to strengthen your emotional connection to your target consumer or an agency looking for truthful backing to a big campaign, Mind-Modeling can be used to: Gain a foundational understanding of an important topic Build an aspirational brand architecture Identify a fresh and motivating brand positioning Develop a strategy to drive brand loyalty and use Create a brand experience that delights Uncover and define whitespace opportunities Segment consumers based on their mindsets and behavior Pinpoint opportunities to influence shopper behavior Optimize communications and product concepts Understand consumers identities, lives and experiences
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  Headquarters:38 Clements Road , Newton, Massachusetts, United States

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  Phone Number: +1 617-905-3040

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  Website: https://www.theoryresearch.com

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  Employees:4

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  Revenue:$1 - 10M

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  Legal Name:Theory Research

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• |  NAICS Code: 541720  |

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