Adams Consulting

Description

• 20+ years of experience in strategic planning and research Specializes in brand development and applications related to marketing strategy and communications. Range of engagements include service, technology and product companies; start-up businesses to established Fortune 500 corporations. Consumer PsychologistPh.D. in motivational psychology from the University of California at Berkeley MS in applied statistics from Stanford University.Approaches consumers in context, focusing on motivations and belief systems.Areas of Expertise:Branding / Positioning: Analysis, Strategy and Execution Representative Clients: Bank of America, HSBC, UBS Financial Group, Schwab, WellPoint, Salesforce.com, Aspect, SunGard, VeriSign, Plantronics and SunsweetResearch: Financial Services, Technology, Health Care, Consumer Products, Internet, Insurance, Pharmaceuticals, and RetailModerated over 2,000 Focus Group & In-depth InterviewsDesigned and implemented over 1,000 quantitative studies: segmentation, image and trackingDatabase Analysis: Profiling, Modeling and Scoring: acquisition, loyalty and retentionB2B: Research, Strategy and PlanningWells Fargo, SunGard, Accenture, VeriSign, PeopleSoft, Aspect Communications, Salesforce.com, Hyperion, Everypath, Niku, Exodus, and BlueCross BlueShieldNew Product Development: 350+ Ideation Sessions and Ethnographic StudiesWells Fargo, Bank of America, WellPoint, SalesForce.com, Minute Maid, Nabisco, General Mills, GE Capital, P&G, Levis, McCormick & Co., Apple, and Sunsweet
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  Headquarters:Po Box 505 , Needham, Massachusetts, United States

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  Phone Number: +1 781-433-0807

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  Website: https://www.adams-consulting.biz

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  Employees:10

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  Revenue:$1 - 10M

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  Legal Name:Adams Consulting

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• |  NAICS Code: 541320  |

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