Barker Enterprises, Inc.

Description

• Barker Enterprises, Inc. specializes in database marketing for casinos.Here is an overview of the core products and services at the forefront of Chief Consultant Nicole Barker's portfolio:1. Database assessment This is a series of reports to diagnose the health of the existing customer pipeline, to identify the sweet spot segments within the database, and to target those who are on the threshold of more regular patronage. 2. Segmentation The next step is to parcel out incentives responsibly across multiple segments. Relevant messages and appropriate offers, as well as the identification of potential marketing test and controls is tantamount to improving existing marketing activities.3. Programming Casinos manage points programs, player development programs, direct marketing campaigns, and tiered card structures to court their players. Each marketing vehicle has its unique purpose. Nicole's goal is to deliver the proper incentives using the right channel to avoid inappropriate spending with the wrong cohort of customers. 4. Reporting Building a data-driven organization doesn't happen overnight. Marketing, Casino Operations, and Hotel Operations need to align their goals and activities toward the same ends. Nicole helps to identify monthly and quarterly quantitative tools to bring these oft divergent silos together. She then act as a coach to see if cross-departmental efforts have moved the needle based upon the action items of the previous quarter.
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  Headquarters: , Harmony, North Carolina, United States

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  Employees:1

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  Revenue:$0 - 1M

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  Legal Name:Barker Enterprises, Inc.

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• |  NAICS Code: 487110  |

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