Ipsos Marketing Us
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- Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behavior, develop brands, services and products and optimize the allocation of their marketing expenditures.Our four areas of expertise are:1) InnoQuest: Helping our clients maximize the ROI of their innovation process from the earliest stages to launch across all sectors (Vantis and CPG). Includes Insight Accelerator, Idea Development, Idea Testing, Concept Development, Concept Testing, Concept Optimization, CPT, Line Optimization, Designor, Post-Launch Tracking, Pricing2) MarketQuest: Helping our clients identify, prioritize and activate brand growth opportunities. Includes: Market Structure, A&U, Segmentation, Strategic Brand Positioning, Portfolio Management, Driver Analysis, Brand Stretch, Brand Health Deep Dives.3) ProductQuest: Helping our clients develop winning products for the market. Includes early & late stage product testing, Category Appraisals, Guidance testing, Optimization Modeling, Confirmatory Research, Concept/Product Fit, Benchmarking, Quality Improvement / Cost Savings Research, and Pack Testing4) Shopper and Retail / Path to Purchase: Helping our clients win at point-of-purchase. Includes Shopper Connection to understand path to purchase, Retail Peceptor, Adjacencies, Purchase Decision Trees, POS and In-Store Activation Testing, Assortment Testing, Price/Promotion Optimization.
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Headquarters:1271 Avenue Of The Americas Floor 15th, New York, New York, United States
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Phone Number: +1 212-265-3200
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Website: https://www.innovationpov.com
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Employees:53
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Revenue:$10 - 50M
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Legal Name:Ipsos Marketing Us
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Ipsos Marketing Us's Social Media
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| NAICS Code: 541720 |
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Frequently Asked Questions regarding Ipsos Marketing Us
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Where are Ipsos Marketing Us's Headquarters?
Ipsos Marketing Us's Headquarters are in 1271 Avenue Of The Americas Floor 15th,New York,New York,United States
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What is Ipsos Marketing Us's phone number?
Ipsos Marketing Us's phone number is +1 212-265-3200
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What is Ipsos Marketing Us's official website?
Ipsos Marketing Us's official website is https://www.innovationpov.com
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What is Ipsos Marketing Us's Revenue?
Ipsos Marketing Us's revenue is $10 - 50M
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What is Ipsos Marketing Us's NAICS code?
Ipsos Marketing Us's NAICS code is 541720
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How many employees are working in Ipsos Marketing Us
Ipsos Marketing Us has 53 employees
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What is Ipsos Marketing Us's Industry?
Ipsos Marketing Us is in the industry of Market Research
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Who is Ipsos Marketing Us's Vice President?
Ipsos Marketing Us's Vice President is Neil Ellefsen