Marketcast Llc

Description

• Based in Los Angeles, with offices in New York, Boston, and London, MarketCast is a leading provider of marketing research services for the global entertainment industry. Through a variety of consulting services backed by rigorously scientific research methods, MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide, and include materials testing, concept and positioning studies, exit polls, recruited audience screenings, social media analytics, tracking studies, and focus groups, as well as a host of custom offerings including brand/franchise studies, post-release studies, and attitudes and usage studies.In August 2015, MarketCast completed the acquisition of Insight Strategy Group, a leading New York-based research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation. Insight Strategy Groups core services include segmentation and targeting strategy, brand positioning and tracking, product innovation and testing, and customer experience strategy. A go-to-partner for media and entertainment clients, Insight Strategy Group also has established industry practices in lifestyle, consumer goods, retail, and services businesses, as well as a pre-eminent youth practice.MarketCast is a portfolio company of RLJ Equity Partners and GE Asset Management.
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  Headquarters:5900 Wilshire Boulevard , Los Angeles, California, United States

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  Phone Number: +1 323-617-9456

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  Website: https://www.mcast.com

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  Employees:193

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  Revenue:$100 - 250M

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  Legal Name:Marketcast Llc

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• |  NAICS Code: 541910  |

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