Denby Creative

Description

• Thomas has worked as a creative professional for over fifteen years. Thomas not only works on the print side of things, but in the online arena as well. He has working knowledge of Flash with action script 2.0 and 3.0, HTML, CSS, and some XML. His history of running his own business, working one-on-one with clients and printers, making sure that projects stay within budget, building brands, and creating the look of products and companies has contributed to his creative knowledge.While working at Draftfcb in Irvine, California, Thomas collaborated with a team that produced the award-winning look of Taco Bells Im Full merchandising campaign, which brought sales up and won three Effie awards and One Reggie award. For the campaign Draftfcb designed several merchandising pieces, including point of purchase and kids displays, menu translights, product wordmarks, packaging design including cups, and sauce packets.In the conception of Taco Bells new merchandising look; the Draftfcb team was trying to give the brand a more authentic Mexican feel. This was done in several ways, from creating a new font called Tacobellrumba, to using Mexican-inspired patterns and textures in the backgrounds of all pieces. The style guide was narrowed to six colored backgrounds, using cool, warm and hot colors, to give a certain emotion and feel to specific products. Expressing this new feel also included accentuating the food and showcasing its ingredients.
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  Headquarters: , Harriman, New York, United States

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  Legal Name:Denby Creative

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• |  NAICS Code: 541810  |

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