Jennifer Layne Brands

Description

• Is your brand your hardest working asset? Why not? Is your brand helping or hurting your business objectives? How do you know? What return on investment is your brand producing? Could it be higher? Branding is not necessarily a creative exercise, it goes far beyond your logo. Successful businesses use the brand as an asset to achieve their business objectives. Your brand and your business should have a symbiotic relationship: A strong brand drives a larger, more profitable business. In turn, larger business revenues drive a more valuable brand.  Do you know how strong brands correlate with superior business performance? Since 2007 the stock market performance of the Brand Finance Global 500 has outperformed the S&P 500 by a factor of 22%  Notably, they had higher returns, they did not go as low and, they recovered faster from a downturn. Data shows strong brand and financially strong companies are not only closely correlated, more so, it shows the companies with a strong brand have better financial performance. We make ordinary companies unforgettable. The objective of any brand is to occupy the most real estate in the minds of the target audience. When your brand occupies more space than your competitors, it makes the decision to buy much easier and therefore more cost effective on your marketing budget. The essence of branding is connectivity and consistency; connectivity to the business objective and consistency of message. Our intent is to solve your business growth challenges via your brand and marketing strategy. By treating the brand as a business asset and not a creative exercise, we focus on ensuring your brand strategy is tied to your business metrics (revenue, profit, share price etc.)
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  Headquarters:2700 Post Oak Blvd , Houston, Texas, United States

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  Website: http://www.jenniferlaynebrands.com

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  Employees:0

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  Legal Name:Jennifer Layne Brands

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• |  NAICS Code: 541611  |

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