The Egg Design

Description

• EGG (2.0) has evolved into a collaborative model with brand/experience teams to invent embedded brand new offerings- patented platforms vs. just products for their clients, and in the process, 2 new layers of financial value for both parties. Having grown up in the agency world, its a model Ive believe would be the future for, 15 years, now only just being experimented with. Why were not an experiment is we know the missing pieces (what ID doesnt do, scale manufacturing, patenting methodologies), so we make things happen; eliminating the cool pretty concept that cant be made, or sold at a profit cycle. We also discovered the magic underwriting piece during our work with some stellar teams at Wieden & Kennedy, Y & R, and Radical, to go beyond concept on the same budget. Examples-interactive social beverages, skin reactive body enhancing wear, a new proprietary natural energy drink for reverse cannibalization for a tired but gigantic liquor brand, etc. Were kind of like a Special Forces team with custom configurable engineering collaborators based on market, but starting with real (sellable) invention vs. cool bolt-ons.EGG 1.0 - a (tangible) innovation firm going beyond the norm at both the front and back end of development. Discovering functional innovation (invention level- thus patentable) vs. cool concept then down-stream all the way to shelf or dovetail integration with clients preferred insertion point. Work included Neopod for Truland, Corp. A patented mobility assistance portfolio with an overarching goal of Designing Quality of Life. Concepted, engineered, patented all products. Including worlds 1st multi-axial adjustable handle (eliminates c. tunnel injuries), and worlds first self-adjusting mechanical foot for mobility products. Created brand positioning, package design, identity and copy. IDSA 2012 Design Excellence Awards.
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  Headquarters:158 Summit Street , Brooklyn, New York, United States

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  Legal Name:The Egg Design

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• |  NAICS Code: 541330  |

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