Abx Advertising Benchmark Index

Description

• ABX is the first syndicated advertising evaluation service that measures every television, magazine, newspaper, Internet, radio and out-of-home ad in the U.S.ABX data identifies exactly which ads are most effective, and how client ads measure up. Ads are compared to the competition in near-real-time, across 14 key performance metrics including awareness, messaging, reputation, relevance, likability, and calls to action along with demographics, category and media consumption for those surveyed.How ABX Helps Clients:Optimize media spending by moving investment from low to high-performing creativeReduce pre-testing expenditures by 50% or moreOptimize Market Mix Models with creative performance data across all measured ad mediumsEngage a cycle of continuous learning to improve advertising effectiveness The ABX Team Led by CEO JJ Klein, ABX senior management has been performing global research through the internet for over 15 years, completing over 8 million interviews in more than 30 countries. The team has more than 100 years of combined experience covering all aspects of research, sampling, operations, analysis and software development. The ABX Index is built on patent-pending visual methodology that ensures every respondent is presented with the same interviewing experience. This results in improved accuracy, higher interview satisfaction, and better compliance. It also produces results in 40% less time allowing the capture of more detailed data than other methods.Contact Us:For the new ABX Advisory blog showcasing highly effective ads across industries and media types; a sample ABX Report, white papers and more:Angela Jeffrey, Vice President Brand Manager, 214-926-9794Gary Getto, President, 610-453-4249
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  Headquarters:333 Mamaroneck Avenue , White Plains, New York, United States

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  Phone Number: +1 347-443-8869

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  Website: https://www.adbenchmark.com

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  Employees:2

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  Revenue:$1 - 10M

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  Legal Name:Abx Advertising Benchmark Index

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• |  NAICS Code: 541320  |

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