The Roi Group

Description

• The R.O.I. Group is a marketing, business development and market research agency specializing in generating demand, driving sales and building brand value for considered purchase products and services.There are two types of purchase decisions: 1) Impulsive, and 2) Considered.Impulse purchases are unplanned and often driven by curiosity, ego and emotions. They range from inexpensive products (chocolate, clothing and magazines) to very expensive products (jewelry, vehicles and works of art.)Considered purchases (also known as business-to-business or b2b), typically involve three or more of the following:1. Evaluation of competitive offerings2. Higher price tag/investment3. Multiple decision makers4. Purchased by a professional5. Sales processWe dig deeper to understand the brands DNA, competitive leverage points and the important issues surrounding the selection of category products and services.These key insights allow us to develop marketing and communication ideas and programs that connect with customers and prospects emotionally, rationally and occasionally hit their funny bone.Our ability, success and invaluable experience at planning and executing effective, highly creative marketing communication campaigns for considered purchase products and services is what sets us apart from generalist agencies.If your products and services are a considered purchase and your brand isnt measuring up to expectations, consider The R.O.I. Group.
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  Headquarters:945 Carnation Avenue , Costa Mesa, California, United States

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  Phone Number: +1 714-504-5214

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  Website:

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  Employees:2

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  Revenue:$0 - 1M

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  Legal Name:The Roi Group

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• |  NAICS Code: 541810  |

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