Jan 18, 2021 | 2 minute read Have you ever wondered which ads are worth your investment? Unless you know the answer to this question, your marketing dollars are likely going to waste. Researching keywords in advance is critical; but you can’t always predict which phrases are going to be the most popular among your customers.
The best way to find out which keywords are worth your investment is to start call tracking. This innovative marketing technique allows you to discover which ads are directing phone calls and leading to sales. Once you’ve identified successful ads, you can cut your spending and start saving thousands each month.
Agencies especially benefit from call tracking. Why? Their employees are responsible for running multiple ad campaigns. Keeping track of each campaign is hard work. Call tracking helps agencies manage their ad campaigns. Primarily, it tells you which ads are working in your favor-and which ones are better left alone. But that’s not the only reason you should invest in call tracking.
How Can Agencies Use Call Tracking?
Call tracking works by assigning a unique phone number to each ad. Consequently, you can determine which keywords were typed into a search engine before a customer decided to call your client. In particular, call tracking helps you to:
- Strengthen marketing. Find out which ads are worth the money and cut the rest. As a result, your advertising strategy will be more effective overall.
- Increase sales. Investing only in successful ads will reach a greater amount of people and lead to more sales.
Visual Visitor offer call tracking software along with website tracking software. What does this mean? Every time your client receives an inbound call, we collect something called click path data. This data amount to browsing history. In other words, you can find out which pages a customer is browsing on your client’s website, before and after making a call.
Click path data allows you to determine which callers are good leads. Customers who spend a lot of time browsing a site before making a call are likely good leads. You can use a customer’s browsing history to measure their interest in your client. Sorting the good leads from the bad couldn’t get any easier.
Interested in call tracking? Click here to sign up for our 14-day free trial, no credit card required. Find out how call tracking can help you manage your ad campaigns.
