If you ask most marketing people what the most important part of their job is, they will probably tell you getting as many leads into the funnel as possible. But is that true? Are 100 bad leads better than one good lead?
What is Lead Scoring?
This can be critical for getting more deals closed, as well as time management. You don’t want your sales staff spending hours and hours on a lead that is just starting the process while overlooking the lead that was looking to finalize their solution asap. That could be the difference between a new customer or a lost customer.
How do you build your Lead Scoring model?
Some things that you can do to make your lead scoring model your own; make a list of which leads converted, and which leads did not convert. What does each list have in common? Business type, size, etc. Knowing this will help you to recognize the real potential leads as they come in. Even knowing a negative when building your lead scoring model is positive.
What is important in building a Lead Scoring Model?
The point system. Usually, in a lead scoring point system, you will use numbers that range from 0 to 100. You will assign these points per attribute based on which characteristics are most important to your business and the lead conversion path that works best for you.
Some lead scoring models that are basic and used frequently would be based on location or demographics, company type, size or industry, their engagement level with your business, etc.
Visual Visitor’s marketing toolkit can also highlight the engagement level of that visitor with a per page breakdown of time spent on page, which pages were visited and so much more. But we go beyond your basic analytic package to allow you access to email tracking, call tracking, forms capture and more. Lead scoring models are built quickly and easily with the right marketing toolkit at your disposal and Visual Visitor is that.