Apr 10, 2015 | < 1 
eMarketer recently released projections for the US digital display marketplace through 2017. Overall projections show digital display advertising increasing to $27.05 billion by the end of 2015 and $37.36 billion by the end of 2017. How the market gets divided among key players is changing with social media sites, Facebook and Twitter, increasing their dominance.
Here are some key facts you should know:
- In 2017, Facebook and Twitter will combine to account for 33.7% of the US digital display market.
- Facebook’s 2015 digital display ad revenues are expected to reach $6.82 billion. 2017 revenues should reach $10.03 billion.
- Twitter’s market share in 2015 is expected to come in at 5% and should rise to 6.7% by 2017.
- Twitter’s digital ad revenues will surpass those of Yahoo in 2015.
- Google’s ad revenues are expected to fall from 13.7% in 2015 to 11.1% in 2017.
- Gains by Facebook and Twitter will be driven by increases in mobile advertising.
