Jul 01, 2014 | < 1 Women lead the way in social media mobile usage for local shopping. A recent study by BIA/Kelsey shows that while men are heavily engaged in mobile usage, women are more likely to use their social media pages and mobile device for local shopping. Let’s take a look at how men and women compare in important categories:
| Women | Men | |
| Use or interact with social media for local purchases | 49% | 37% |
| Active Facebook users | 77% | 63% |
| Rate opinions of Facebook friends as trustworthy or very trustworthy | 52% | 44% |
| Percent who use Pinterest | 29% | 11% |
| Use mobile for local shopping | 39% | 35% |
| Use smartphone while in a store | 75% | 59% |
| Use smartphone in public | 72% | 64% |
| Use smartphone in transit | 66% | 52% |
Is your business targeting women for local shopping? Don’t neglect this active and vital segment of your customer base.
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