In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions.

Takeaway: The number of decision makers per sale is only growing. Gone are the days when you could sell to a single employee.


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After a presentation, 63% of attendees remember stories. Only 5% remember statistics.

Takeaway: Encourage your sales staff to tell stories. A personal sales pitch is always better...
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On average, companies lose between 10% and 30% of their customers each year.

Takeaway: Customer retention is critical. Make a point to reach out to your customers regularly....
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Retaining current customers cost 6 to 7 times less than acquiring new ones.

Takeaway: Develop a customer retention strategy. This could include monthly newsletters or requests for feedback....
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