There is so much to content marketing that there is really no way to do one blog post to cover everything, unless it’s an At-A-Glance post. I recently spent hours covering the basics of content marketing on a webinar, and that barely scratched the surface, left everyone mentally drained, and then took extra hours to just categorize the notes taken.
A Landing Page is any webpage that a visitor can pull up or “land” on. For the purpose of this article, a landing page will be discussed in regards to marketing, and will be a stand-alone page that is distinct from your businesses main website.
Putting the requisite time and effort into understanding and defining your brand will allow your business to market in a more intentional and focused way.