Google Testing Color-Coded Local Ads in Google Maps – Visual Visitor

Users searching for your business on Google Maps will be seeing something new in the next few weeks: purple pins. Google is currently testing a new approach to displaying ads in Google Maps, which may change the way your company approaches local search marketing.

New Local Services Marketplace on Horizon for Amazon

From books to movies to exercise equipment, you can pretty much get anything on Amazon. It’s one of the leading online marketplaces today.

Social Ad Revenues on the Rise

The 2014 Social Local Media Forecast from BIA/Kelsey was recently released. This report projects significant increases in social media ad revenue.

Google Adds Consumer Ratings to Search Ads

Google has announced changes to search ad results in the form of consumer ratings. Google will now include ratings, reviews and social endorsement in search ad results.

Google Carousel

Earlier this year, the Google Carousel format was unveiled for local search results. The Google Carousel is designed to graphically show results to consumers at the top of the results page by employing pictures and other visuals to draw your attention.