Why Social Media Marketing?
Reading Time: 2 minutes
By: Carrie Miller
Big or Small, Global or Local, if your business has a website or is online, yes, you need Social Media Marketing. Remember, you need to be where you customer are – and all you have to do is look up from your smart phone when you’re out in public to know that your customer are online. They are checking Facebook in line, they are Tweeting at the grocery store, and if you want to be in front of them and get their attention, you need to pop up on their social media sites as they surf through their days.
Social Media is shrinking the marketing world and changing the way that businesses view and target their audience. Not only do you need to be there selling and effectively promoting to your prospective base through sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. (and tracking the effectiveness of those campaigns with a product that can tell you the percentage of those website visitors who are actually coming in to your website from those marketing endevours), but you also need to be listening on those same sites.
Listening? Yes, your customers live and breathe online. When they are thinking of trying your product, they are going to take the five minutes to go out to those same sites and see what those that have come before them have said about your product. Good, Bad, True, False, they are going to look for it. That is why you must be listening to what your customers are saying about you online and looking to foster to those customers who are advocating for your product.
Those happy customers are what you cannot buy. They are the key to growing your social media marketing as they prove to the searchers, the googlers, that your product really is as awesome that you say it is.
Are you listening to what your customers (past, present, or future) are saying about your company on social media?
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