May 17, 2016 | 2 minute read Manage Your Content Marketing, Search Engine Rankings with Visual Visitor
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By: Carrie Miller
Search Engine algorithms just seem to be getting better and better at identifying and ranking content. This is one of the SEO areas that your business needs to understand and handle to either move your rankings in a positive way or maintain your current ranking status. Website Visitor Tracking is a great complement to any content marketer as it allows you to not only track the effectiveness of the content, but also the track return/repeat visitors, identify them, and bring them into play as leads.
What is Content Marketing?
Content Marketing is the business of creating and distributing relevant and valuable content that will increase your target audience – with the end goal of increasing customer actions… purchase, sign up, follow, etc. One inescapable fact of content marketing, it is ever changing and evolving. Once you get good at it, some new algorithm is introduced or some new feature is found, and bam, you are out-dated. The algorithm’s that are used today focus on input like keywords, content quality, and uniqueness to rank content by relevance. But what does the future hold for content marketing and how will these changes affect search engine rankings?
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Clicks and Content
Clicks have many dynamics. You have the CTR (Click Through Rates) that show if your content is getting more clicks that those results that happen to currently be ranked above your on the search engine results page (SERP). Clicks can also be categorized by the length of time the clicker spends on your page. We have all had the “short click” where you click on a link, see instantly that it has nothing to do with what you were looking for, and automatically go back. Well, those short clicks can hurt your ranking.
This is where Content comes in to play. How to help with this issue? Make sure that your Title, Focus Keywords, and Meta Description accurately describe your post/page. You do not get points for short clicks. Visual Visitor can also help with this but tracking the time spent on page for your different visitors. You will see the pages that your customers are spending the increased time on and really get a feel for the type of information that they are looking for and responding well to.
Conclusion
Did you realize that companies with blogs typically receive 97% more leads than companies without blogs? Building an internet presence via content marketing has a proven impact on increasing conversion rates as well. With that additional traffic, your need for Website Visitor Tracking or Anonymous Visitor Identification through a product like Visual Visitor is a must. Otherwise those visitors go un-named and un-tracked. And those un-named/un-tracked visitors, are lost sales potential.
